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DOCASA, Inc. (DCSA) NEWS ALERT

DOCASA, Inc. (DCSA)

Ever hear of a little coffee company called Starbucks? That “little Seattle-based coffee company” has grown by leaps and bounds since it was “just a small coffee roaster.”

Monday we’re going to be taking a look at another player in one of the world’s quickest growing niches in the UK, which also has a foothold in the space…and if you missed your opportunity to cash-in on Starbucks’ near 3,000% climb, you might want to pay close attention to what we’re profiling on Monday.

DOCASA, Inc. (DCSA)
Right now (DCSA) is trending at a level almost identical to where Starbucks was at just before it’s monstrous breakout! If you look back during the infancy of that company, you’ll see that after trending around the $2 mark, what came next was a move of nearly 3,000% to where it is today. It was no magic secret either, in our opinion. The company saw an opportunity in a growing niche and made sure to take full advantage…now DCSA could be positioned to do the same “across the pond.”

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DCSA invests in the rapidly growing specialty coffee market, principally in the United Kingdom (UK) which is currently a $10 Billion Dollar a year industry that is expected to grow to in excess of $20 Billion by 2025. Through its subsidiary, Department of Coffee and Social Affairs Ltd., headquartered in London, England, it has established and is growing an award-winning, market leading UK specialty coffee shop and online retail business.

DCSA is also pursuing the franchising and/or licensing of its branded shops and premium product offering outside of the UK to countries where the premium coffee market is rapidly expanding…and what the DCSA Just Announced Could put it on THE MAP for specialty coffee in the UK.
Secures New Site in Manchester, UK for its Largest Planned Coffee Shop Opening to Date

The new site, comprising nearly 3,000 square feet of space and offering 120 covers, will be the Department of Coffee and Social Affairs’ flagship store and barista training hub in the northern part of England. It will also act as a co-work space for professionals, with hot desks, breakout spaces and meeting rooms available to rent by the hour.

Commenting on the new site, DCSA’s President & CEO, Ashley Lopez, said: “We are thrilled to be opening in Manchester, a city with such a dynamic business and arts culture and one we have been looking to locate in for some time; this is the first of several planned site openings here.” She went on, “With 1.91 million professional freelancers in the UK, the increasing demand for flexible workspace is constantly growing.

Manchester is no exception to the trend, and we are capitalizing on this demand by dedicating space in our new site to cater for those professionals who need alternative work space.”
Could You Imagine Grabbing Starbucks When It Opened Its First Flagship Store?

Consider this… it took 16 years for that coffee giant to establish just 17 stores in a growing marketplace. Right now, DCSA has already opened numerous coffee shops across the UK as part of its roll out strategy to become a nationwide specialty coffee company. In just 7 years, DCSA has managed to open nearly the same number of stores that Starbucks did but in half the time! And remember, they’ve JUST ANNOUCNED that DCSA has secured its LARGEST PLANNED SHOP OPENING TO DATE!
Why Could Timing Be So Important For DCSA?

In the past five years, the United Kingdom (“UK”) coffee shop market has seen considerable growth the annual size of the market currently exceeding approximately US$12.2 billion in 2015. In the United Kingdom, over 2.2 billion cups of coffee were consumed in 2015, with the independent companies making up 30% of the UK coffee shop market. According to reports, the UK coffee shop market will continue to grow with the market growing to approximately US$23.1 billion per year by 2025.

And as of the last annual filing done for the year ended August 31 2016, the company is already a near $4million business. Comparatively speaking, DCSA has done more revenue in the short period that it has been in operation when stacked up against Starbucks during its first 16 years as a business… (when the company had 17 stores open, it was only turning roughly $1.3mil in revenue compared to DCSA’s $3.8m in revs)

Bottom Line
There’s a scramble for market share in this growing sector of coffee on an international scale. Comparing DCSA and where it is now to where one of the biggest names in the business was during a similar time-frame could have DCSA coming in head and shoulders above its competitor.
With nearly double the revs, almost the same number of stores, and an active business in one of the fastest growing segments of this industry, this could put DCSA on the map. Now think if you had a chance to be looking a company like Starbucks during a similar period, when it was hovering around $2…what would you have done? Those who took advantage could have seen an opportunity for nearly 3,000% in potential gains as it stands today.

Pull up DCSA, start your DD and if you choose, be ready to trade at the opening bell Monday morning (4-3). We’ll have more updates on the way, stay tuned!

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Speciality Coffee Company Docasa Inc

DOCASA, Inc. invests in the rapidly growing specialty coffee market, principally in the United Kingdom (UK) which is currently a $10 Billion Dollar a year industry that is expected to grow to in excess of $20 Billion by 2025.

Through our subsidiary, Department of Coffee and Social Affairs, headquartered in London, England, we have established and are growing an award-winning, market leading, UK specialty coffee shop and online retail business.

Department of Coffee and Social Affairs served its first coffee in December 2010. It plans to open in excess of 150 coffee shops in the UK over the next 3-5 years as part of its roll out strategy to become a nationwide specialty coffee company.

DOCASA, Inc. is also pursuing franchising and/or licensing of its branded shops and premium product offerings outside of the UK in countries where the premium coffee market is rapidly expanding.

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Coffee Stocks

Enter The $10 Billion Specialty Coffee Market With DOCASA, Inc. (OTCQB:DCSA)

Coffee is taking the United Kingdom by storm and British people are becoming hooked! It’s fresh, it’s hip, and it’s exciting – The Café scene that so many Americans embrace is reshaping the culture of the UK. And with 70 million cups of coffee consumed each day in the UK, the common satirical stereotype – a proper Briton drinking tea from fine china – couldn’t be a more inaccurate depiction of today’s British culture.

Spearheading the Coffee craze in the United Kingdom is a brand named The Department of Coffee and Social Affairs, DOCASA, Inc. (OTCQB:DCSA). With a mobile app handling payments and orders, and apparel, and 13 locations in London, with a 14th location just released in Canary Warf, DOCASA is on the precipice of becoming one of the biggest coffee brands in the UK.  DOCASA has been awarded London’s Top CoffeeHouse accolade – as voted for by the public – in Harden’s London Restaurant Awards 2016.

With aggressive expansion and a focus on quality and culture, DOCASA, Inc. (OTCQB:DCSA) is following the same pattern that Starbucks (NASDAQ:SBUX) did in its infancy. Starbucks opened its first location in 1971 and by 1988 had grown to 33 locations. DOCASA, Inc. has reported revenues for the three months ending 2016, of $810,214, with just 13 operating locations. Similarly, Starbucks reported revenue of $1.3 million in 1987, for the year, with 17 operating locations. DOCASA is taking initiatives early, from a technological standpoint, with their fully functional mobile app. Much like theStarbucks app, the DOCASA app allows consumers to pay for their coffee without needing a wallet. In addition, consumers can accumulate rewards on purchases, find locations, and refer friends – all within the app.

In a play similar to Keurig GreenMountain, Inc., (NASDAQ:GMCR), DOCASA, Inc. (OTCQB:DCSA) has positioned itself to take market share in the instant brew, k-cup & coffee pod market. DOCASA’s subsidiary, The Department of Coffee and Social Affairs, is offering their award winning coffee in single serve Nespresso pods. The Nespresso machine by Nestlé  (OTCMKTS:NSRGY) is a direct contender to the Keurig machine. DOCASA understands that convenience is a top priority for consumers and the Company is prepared to bring the same coffee shop quality to the single-serve market.

Less known about The Department of Coffee and Social Affairs is the meaning behind the second part of the name ‘Social Affairs’. DOCASA, Inc. (OTCQB:DCSA) engages in humanitarian work in the UK and abroad through volunteering and international charities. One notable charity is the award-winning UK CharityPump Aid organization which provides clean water to over 1.35 million of the poorest people in Sub-Saharan Africa. The Company works on a number of joint awareness and marketing campaigns to raise awareness and fund the Pump Aid organization.

 

DOCASA has come a long way since their first cup of coffee was served in December of 2010. As of March 22nd, 2017, the total number of coffee shop locations will be 14, with the addition of the Canary Wharf location; positioned at the offices of a leading Fortune 500 company. DOCASA, Inc. (OTCQB:DCSA) plans to open in excess of 150 coffee shops in the UK over the next 3-5 years as part of its roll out strategy to become a prominent player in the $10 Billion Dollar United Kingdom specialty coffee market. DOCASA, Inc. is also pursuing franchising and licensing options for its branded shops and premium products outside of the UK. With the United Kingdom specialty coffee market expected to grow in excess of $20 Billion by 2025, DOCASA, Inc. (OTCQB:DCSA) is looking like an opportunity at these levels.

DISCLOSURE: The author is receiving compensation for this article. The views and opinions expressed in this article are those of the authors.. Readers should not consider statements made by the author as formal recommendations and should consult their financial advisor before making any investment decisions. Positive Stocks receives fees for producing and presenting the Content on this Site along with other media services.  

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Turn-Around Guru On The Podcast

 
Bill Abajian brings over 30 years experience in the pharmaceutical and biotechnology industry. He started his career at Electro Nucleonics Inc. in Fairfield, New Jersey where he served as the Vice President of Sales and Marketing between 1981-1988. While at Electro Nucleonics he developed, manufactured and sold blood chemistry and diagnostic kits. Bill founded CPG Inc. in 1988 and served as its Chief Executive Officer until 2002. In 2004, he founded The Abajian Group LLC. He served as a Special Consultant of Advanced Biophotonics Inc. (formerly Omnicorder Technologies Inc.) commencing December 2004 and continued part-time until September, 2005. Soon after, Bill served as the Vice President, Global Business Development at Generex Biotechnology Corporation and held that position until July, 2011. He also held the position of Chief Executive Officer, President and Treasurer and Director of Protect Pharmaceutical Corp. for a short period during 2010.

Bill serves as a trustee of Eva’s Village, a non-for-profit organization in Paterson, New Jersey and of St. Joseph’s Hospital in Paterson, New Jersey.

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EastGate Biotech produces and distributes innovative and healthy nutraceuticals that are based on natural therapies and absorbed naturally by the body.


They utilize state-of-the-art nanotechnologies to deliver healthy alternatives to conventional pharmaceuticals that all-too-often create dangerous side-effects and unexpected consequences for those trying to attain and maintain healthy lives. We invite you to explore the naturally healthy benefits of EastGate Biotech.


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We are focused on spotlighting interesting topics related to venture funding, positive companies, and industries that otherwise may be difficult to identify to contribute to greater transparency and opportunity. Our Daily Podcast outlines weekly findings and feature companies looking for investors and investors looking for something positive to invest in.

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Competition to attract new investors is intense and difficult. As a result, successful companies are turning to demand generation strategies as a tool to attract new investors. Whether it's for yourself, your company, or your clients – if you want to make sure you have accurate investor awareness representation, this podcast will help.

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Investor Influence Programs

www.investorinfluence.com

When it comes time to build a shareholder base businesses looking for financial help usually go to an angel. At times it’s difficult to even reach an angel because they would like to see progress in a way to exit the deal down the line. If you’re looking for investment capital if you’re looking to build a shareholder base. You have to be a self promoter. You must understand online marketing, Digital PR, outsource management, investor relations financial communications, and how to position yourself online to attract those that you want in your business, the goal is to bring those were relevant and useful to look at you, the goal is to find those with in your industry to take a look at you and start talking about you, you have to be tuned in to every aspect that is always changing online when it comes to online market and lead generation and to increase sales. You can raise money , create visibility for your brand increase consumer awareness all at the same time.
The easiest way to build the shareholder base for your company is to convince other people within your industry.  perhaps they have a blog and subscribers you to send readers and subscribers your way.

Companies often look for investors in all the wrong places, I can tell you right now if your stock is low and you have no one looking or buying your stock you’re looking for investors in all the wrong places.
This book will serve as a guide to help you get found and funded.
Finding your relevant audience
Keyword research
Before approaching potential investors. Angel investors and retail investors are often investing through their networks.
You can find industry leaders and pockets within these networks online this book will go through every aspect in helping you grow a healthy and robot shareholder base.
First let’s talk about a few reasons why your company needs a digital marketing expert -you yourself will become a digital marketing expert with the tools and knowledge I Lay fourth in this book.
You’re not making a profit or at least you have a small profit.
You need funding to expand business
Increase revenue performance with qualified investor leads align marketing ,public relations and investor relations to integrate with the company’s overall goals funding and taking over new markets.
How to use digital public financial relations to promote your venture and to get funding inquires. Internet marketing goes way beyond search engine optimization. Learn form the best on how to build your own investor following. get more traffic to your website and convert them into investors.
Have to build a page
In order to get founded funded. You have to make yourself visible. Perhaps you do not have PR or financial communications with in your skill set however you have to connect with audience , monitor coverage understand public perception respond to crisis and measure and analyze results these are critical to a growth of a company and keep finding investors to keep buying your company’s stock..
It all starts with 1 investor. This book will guide you into the process to build hundreds upon thousands of individuals that would take a look at your company and perhaps make an investment into your business.
Online reputation management truly matters when you’re trying to build your shareholders.

http://www.investorinfluence.com

To build a more robust shareholder base,you have a cleaner reputation .Hire inexpensive labor that run automated software and strategies focused around content to help push negatives out of the way.
Here’s a quick way to increase lead conversion rates so you can grow your shareholder base quicker.
Recent research shows that qualifying leads are more successful when contacted one hour after their interests than the first 24 hours. This is good to know when you are building your shareholder base.
Many public companies are beginning to implement inbound marketing and marketing automation processes, the quality and the quantity of quality leads has greatly increased , shareholder bases are being built because of this. For many smaller corporations they will continue doing the same thing that is not working. For many of the large companies they will continue doing the same thing because they are making some type of profit and they do not want to change anything that will stray them away from their profit. However, the smart small companies and the smart large companies are really taking an inside look at lead conversion and online infrastructure in order to get the more sales and build bigger shareholder bases.
Here’s a quick way to increase investor lead conversion rates so you can grow your shareholder base faster.
Recent research shows that qualifying lead are more successful when contacted one hour after their initial interest then 24 hours. Many companies and individuals are beginning to implement digital marketing methods focused around inexpensive labor and industry introductions to grow their investor base.Call to Action
Make incentives irresistible and continue to emphasize a call to action, otherwise Internet surfers will never
convert into useful leads and real customers. But keep it simple so visitors are not intimidated or tired out by the
process. Rather than asking for extensive information, for instance, just get mail and email addresses so that
follow-up can be done through other methods and means.
Companies and Individuals with those companies need to listen and take note. I pitch companies all the time. I have members of my team mingle with prospective clients on a daily basis, hour by hour, minute by minute, someone is pitching to someone. We also receive pitches. I find great companies that have horrible presence. I send video, pictures and free tools for them to use because in the back of my mind.>i want to see every person that worked hard for their venture succeed…However, the companies are fed up. They have either been burnt in the past, believe they have the all star team already or just too ignorant to care. Thats usually reflected when they viciously hang up the phone and curse at me..Oh well, the life of a promoter.
Blogging
Blogging to Build Your Shareholder Base- companies that blog get 55% more visitors that you could turn into investors. Phil Morgan helps you get found by investors in search engines. Sites and blogs have 450 more index pages but you have to be careful on how you structure your blog. Within my newsletter I will give you tools to help you attract investor. Integrated social sharing, actionable blog analytics, search engine optimization tips within the financial communications sector.
You have to learn specific online digital marketing and financial investor relations tactics along with online financial communication and digital public relations strategies to build an effective investor base.
SEO HAS CHANGED
SEO has changed a lot over the past 12 months. I remember building links and tracking keywords and watching them go up to boost our clients rankings not too long ago. Most SEO agencies still do this, I haven’t tracked my rankings since 2012.
Have you heard a little bit about longtail SEO?
1 word “pants”
2-3 Word women pants
more descriptive phrases- green women adidas pants
This is how you build visibility with longtail keywords. The easiest way to boost traffic is through content. Blog posts have to be very very detailed. Then you have to promote it through the web ..go social.
Have a guest post from individuals within your industry that have large subscriber bases will generate more traffic and investors to your website.
Writing great content is great I love video as well. I also love e-books and infographics to generate visibility.
Want investors to take you seriously. Forget hiring investor relations firms and marketing companies that truly focus on Rankings. Higher inexpensive labor to produce high quality content and get that content out there into the arms of those you want within your company and your stock.
“There are only a few individuals I trust to ask advice from when it comes to building investor lists. Phil happens to be one of the lucky few that gets questions from me weekly.” – Jason Andrew, entrepreneur What are your keywords?
Search-engine optimization (SEO) is a main ingredient in website upkeep and an inescapable part of online marketing. The process of keyword research is vital to good SEO. Keyword-stuffing used to be the master card in terms of SEO, but those days are gone. Keyword research still carries weight, and website owners need to maintain keywords properly; they can’t be chosen arbitrarily. Choosing the most suitable and relevant keywords takes research.Targeting just one or two keywords might not be enough; there can be a lot of competition. To broaden your website’s search relevancy, make a list of keywords and related keywords that are relevant to your website and its content. Put them in order from most to least important so you can see what the search engine ought to look for and rank. Many keyword research tools can be found online.
Research your competition
After you make a list of targeted keywords, a question will arise in your mind: will they work? To answer that, think about your users’ needs. What are they looking for? Incorporate that into your website, and it will serve as a valuable online presence.
Research your competitors’ keywords as well as your own: which keywords are they targeting? How have they ranked their keywords? How do you compare? What are you lacking? Competitor analysis tells you about the quality of product you’re competing with and helps you understand the business around you. Tools like Google Analytics and Webmaster Tools will be helpful if your website has been around for a while, but the tough work of keyword research is necessary if you’re just starting out.
Outsourcing:
history of outsourcing
Where to outsource and why
Social Media- www.investorinfluence.com

• Decide on the type of investor you want to find.
• For example, you may want to find an investor who will loan your small business money for a specific purpose, such as purchasing new equipment.
• You may prefer an equity investor who puts money into your business in exchange for part ownership and a share of the profits if you make money.
• While these are two common investment structures, you may also find investors willing to invest in other ways. Tailor your discussion of repayment in the business plan to reflect the type of investor you’re seeking.
• 3
• Network with others in your field to locate investors who may be interested in your business. Though small business owners you know are a good place to begin, contacting professional and trade associations for your particular sector will lead to a greater chance of locating interested investors.
• 4
• Check out funding Web sites where angel investors can find you. These sites are a relatively new phenomenon and their structure varies. However, the best ones allow businesses to post funding requests and allow investors to contact those requests that match their investment goals.
• 5
• Call or visit a university with a strong entrepreneurial program, which generally will have connections to investors. Talk to faculty or staff within the department about the resources they can offer you.
• 6
• Explore venture capital firms. If you have demonstrated success in business and have an idea for either a new business or a change to an existing one that is likely to generate large returns, this can be a good option.
• Many of these firms are looking for investments that can create a 3 to 10 percent return in under 10 years. Often, they are more interested in small businesses that can blossom into IPOs or that may be attractive buyouts for larger companies.
Listening
Before you begins. You must develop a marketing plan.
Developing a Clear and Consistent Marketing Message
CONVERT LISTENERS
Visitors Convert
Attract 10,000 visitors to the site per month and convert only one percent of them and that will add up to more
than 1,000 new customers per year. Convert 10 percent and 1,000 new customers will show up within the first four weeks – an astonishing result that is entirely plausible and achievable Crowdfunding to build your shareholder base
Benefits of Public Relations
How to mingle within your industry
find your keywords
build out as many sites as you can-
here is a list of free sites, however, 10 new sites pop up each week.. The goal is to stay onto of this with a virtual assistant.. web 2.0 now 3.0 sites.I can name 300 off the top of my head. You can pay someone very inexpensively to post to every one of those sites…and push the content on a schedule. Its all about real estate..
this is online marketing.
you could be that person stuck in no mans land..i call on them daily.. they are the ones that still believe in the old way.
your not going to learn how to build a shareholder base in school..there isn’t a shareholder base 101 course in school.
you learn it by sitting in forums and reaching out to those within the industry.
i know how to manage labor.
you have to understand the dynamics of hiring an outsourced laborer- some of these workers come from different countries,most 3rd world countries. I love outsourcing to india and the phillapines…explain tasks elementary- bottom line..like your talking to a child.
become an industry leader fast
Website Url :
Free Press Release Distribution Service – PRLog
http://www.free-press-release.com/
Before It’s News | Alternative News | UFO | Beyond Science | True News| Prophecy News | People Powered News
PR.com: Directory of Businesses
Press releases..
How to write a press release..
Every business wants customers that bring a lot of website traffic and profits. A strong customer base is the foundation of a successful business. Whether you’re marketing for a blog or for a huge brand, every business needs to focus on its customers. Rome was not built in a day, and it’s the same with business; building a customer base will take time and effort, but it is necessary. To attract customers, make yourself visible and give them access to you. Your customers will eventually become the champions of your brand.
Establishing Brand Recognition and Using Email Marketing
Every business owner should advertise their brand, and they can do it with email marketing. Hither-and-thither emails or advertisements won’t accomplish anything; even emails should have objectives if you expect them to bring traffic to you or serve as something worthy for both your customers and yourself. Know your objectives.
Write Catchy Email Subject Lines
The email content is important, but the subject line might be more so. Most email programs display only the subject line and the “from” line in the inbox; use that space well if you expect recipients to read your email.
The answer is in your question; Diversity – is your best ally in a stable customer base that grows.
Show me a company a comprehensive social media campaign but ignores other media and I’ll show you a company missing part of their audience.
Show me a company only devoted to networking and I’ll show you a company that will soon find their time availability slipping away.
Show me a company with more than 10% of its business with one customer or more than half of its business in one industry and I’ll show you a company at risk of being impacted by one company or one industry.
In short, frequency and diversity are very important in keeping any company’s message in front of customers and potential customers.
The first step is determining where your strengths and interests are. There may be some business sectors that can produce highly profitable clients but could be deathly dull and fustrating to work with. Going with strengths and interests means you’ll work at the top of your game for your clients.
Second, reaching potential clients is highly dependent on how THEY want to be reached. Some clients may be reachable by trade publications, others by in person networking, others by other tactics.
Third, is choosing which clients you want to work with. You may get plenty of inquiries and requests for proposals. But you do NOT have to take every client that comes along. A lousy, mean, cheap, etc. prospect will never turn into a wonderful client who gives you rave reviews and referrals. Take the ones that will make working a pleasant experience
Funding Markets
The market for VC funding is highly competitive. A VC may look at several hundred opportunities before selecting a single one. The VC tends to be quite choosy regarding companies because they tend to play a much more active role in the investee companies than, for example, portfolio managers do with the publicly traded stocks in their portfolios. The VC has to make an estimate of the viability of an often unproven technology, its potential for success in the commercial marketplace, the quality and strength of the management team and competitive threats from larger established companies in the market. In exchange for assuming these risks, the VC sets very high expectations for target returns.

Seasoning. They’re looking for more experienced, older entrepreneurs who have “been there, done that.” The time of investing in the 19-year old kid who’s a tech-genius isn’t necessarily gone, but the kid had better be able to find an older, seasoned executive to join his team.
Customers. Contrary to putting the emphasis on the team or the revenue numbers, there seemed to be a new emphasis on the customer:
• What compels them to buy this product or service?
• What problems does this product or service solve? Why is it better than the alternatives?
• Why is it worth the price?
• Does it compel you to tell others about your experience?
• Are your customers asking if they can invest in your company?
Team. The team is still an important part of the equation, but the entrepreneur is just as important. Here’s what the investors are looking for in both:
• Passion: The entrepreneur must demonstrate a contagious excitement about their vision for the company.
• Tenacity: The entrepreneur must prove they have the stamina and willpower to stay with their vision through thick and thin.
• Flexibility: The entrepreneur must be willing to reevaluate and refocus their plans when things don’t work out as anticipated.
• Commitment: The entrepreneur must be willing to invest enough of their own money into this project to convince investors they’re serious.
• Teamwork: The entrepreneur’s team must prove they can work effectively together.
• Coachability: The entrepreneur and their team must be coachable. No team knows everything they need to know to succeed.
• Knowledge: Investors prefer to back teams that really know their market by having backgrounds that are rich and impressive in the market niche for which the company is engaged.
Opportunity. Investors want big ideas. Ideas that can change the world. Ideas that change our behavior, culture or way of thinking. Ideas that can build $100-million-size companies. Anything less is too speculative. The risks of investing in a company are so great–and the chances of a reward so small–that investors can’t afford to bet on opportunities that won’t surely have huge payoffs. And one of the biggest problems when addressing opportunity is “Am I too early?” Investing in a huge opportunity five years before the market will recognize and embrace it is a very frustrating thing. Not only will you lose your investment, you’ll have to suffer the extreme frustration of watching someone else make a lot of money on the foundation you helped build.
Business Model. Will the numbers map out? In other words, once someone takes a sharp pencil and starts tracing where every revenue dollar comes from and then seriously challenges every expense it’ll take to generate that revenue dollar, will you have:
• a profitable model?
• a repeatable model?
• an expandable model?
• a predictable model?
• a defensible model?
Just the Right Number of Emails
Pick a number, any number—no, not any number. Repetitive or too-frequent emails might bore or irritate recipients, and they could ignore or delete your emails. At worst, they’ll unsubscribe. Yet recipients will forget you if you send too few. Set a number or determine a suitable frequency for sending emails based on your update schedule or other business strategies.
Manage Your Email List Wisely
This is another important step in email marketing. Speak to the appropriate audience; your efforts will be wasted if you don’t. Make different lists to address different groups of people (based on their interests, demographics or psychographics).
Building Traffic and Increasing Sales
Your immediate objective, after making money, is to make a profit, and email marketing is one of the easiest and best ways to increase sales and build traffic. To increase traffic to your website or blog, follow certain techniques in your email messages. A few are discussed below.
Whether you are just starting out or have 20 years of experience, new customers are the lifeblood of any information marketing business. Before you can execute your multi-step marketing sequence, you have to sort through the millions of people in this country and the billions abroad to identify the individuals who are interested in your products—that’s called lead generation.
This call will focus on creative ways to generate leads to receive your marketing sequences and how to convert those leads into customers.
Add Links to Your Email Content
Include links in your emails if you want customers to go further than their inboxes. You can’t write every useful thing in one email, but you also need to equip your customers with the knowledge they’ll need to go forward. Recipients can click on your links to visit your website or blog, follow your news updates or learn about a new launch. Useful linking teaches your customers to trust you as a source, and their trust becomes your profit.
Write Easy-to-Follow Email Copy
Don’t make anything difficult for your customers. Provide steps to follow that make tasks simple. For example, send special offers or distribute coupons via phone messages so that the coupons are easy to use. Set up online registration, online payment methods or home delivery to make purchasing easy. In one word: simplify.
Offer Options
If possible, offer more than one option for every task you want your customers doing. For example, offer a variety of ways to pay: debit, credit, payment after delivery and so on. Let them place orders by email or over the phone. Options let people feel in control, and customers will return if they feel they’ve gotten their way.
Encourage Repeat Business
Building a customer base will be possible only when your customers become regular. It’s important that your customers like and trust you, especially if you want them to return. Show a customer that they’re important and the relationship is already established. Say someone buys a watch from your website. Don’t forget about them. Send them emails to let them know about other offers, updates or product details. Ask for feedback about the watch; do they like it? These things motivate customers to trust and recommend you to others. To increase your repeat traffic, use the following techniques in your emails:
• Stay in touch, and never be out of touch for long. Send regular emails and be visible so as not to fade from your customers’ minds. But don’t bore or irritate them; put creative content and updates in your emails.
• Reward repeat and regular customers with giveaways or other incentives.They’ll feel valued and special, and it will probably remind them to stick with you.
• Giveaways bring new traffic and repeat traffic. Announce offers with free gifts or gift coupons. This will invite new people to try your products and regular customers to come back for more.
• Lower your prices. It’s one of the easiest ways to bring traffic.
Maintaining Your Investor` Relationships
A customer base—perhaps this is obvious—is a list of customers, which means a list of people who have already bought your product. It’s not a list of leads.
In marketing, you’ll be explaining the same two things over and over again in different ways: how buying your product will help people, and why they should choose you and not others. Explain these things in a straightforward and informative manner.
Write Interactive Emails
Establish interactive relationships. When you send emails to your customers, include a typing field in which they can give you feedback or ask questions. Participate in discussions with them, and avoid automated or repetitious emails. Automated emails can upset the balance of a personal relationship. Here are few ways to make your emails interactive.
• Ask for reviews and feedback about products, content, user experience or anything;
• Ask questions or offer fodder for debate on contentious issues to get readers thinking through their own opinions and responding to yours;
• Ask for confirmation emails with purchases, and follow up with thank-you emails;
• Answer common questions from customers in newsletters or emails;
• Provide a link from your email to your help center or support system.
Maintain Your Online Presence
Maximize the activity of your blog, if you have one. Your content is no good if it’s too old. Update often. Share useful information, launch new products, make announcements and so on to keep your website fresh. It will help you stay ahead of your competition.
Give your audience a voice on your blog or website. Have one-on-one sessions with your customers if possible, and you’ll gain their trust and repeat visits. Always respond to comments on your blog and queries on your website.
Summary: The Steps
The importance of setting goals has been discussed in the earlier section of the article. To summarize:
• Determine your ultimate goals. State and support them with reason and strategic thinking.
• List your customers. Organize the information you have, and keep track of your target audience. Address different audiences according to their various needs.
• Draw up a schedule, and decide what steps you’ll take at which junctures.
• Now, how to build a customer base:
• Spread the word about your business. Send emails, advertise and ask for referrals from your existing customers. Offer referral incentives or gifts to build goodwill.
• Ask for the contact details of your customers and keep them updated. For example, when a customer buys a cell phone from you, collect their number. You can do so through a feedback form as well. If you manage a website, you can ask for contact details through registration or a log-in form. This will enable you to send emails to your customers.
• When your customers share their contact details, they expect something valuable in return, so provide useful information in your emails.
• Offering coupons is a great way to build traffic. Offer coupons for anything that might benefit your customers, and put limitations on such coupons to make your customers take an immediate action.
• Offer free gifts or incentives to existing customers. Announce such offers on your website or in emails so that new customers know the benefits of becoming a registered or regular customer.
• Create a new website or a sister website to support your established website or business. This will help you to build more links and contacts.
• Advertise your business through online or offline advertisements. Make yourself visible.
• Create a logo or slogan for your business. They’re memorable and they communicate your message quickly and succinctly.
• Send festive emails or offers on special occasions such as Christmas and New Year.
• Gather testimonials; ask others to speak well of you and use it to your advantage.
Search directories
will play an important role while building your investor base. local search directories can play important role while building your shareholder base. directory such as yellow book super pages yelp, and Yahoo local have over 100 million views a month.
By focusing on the top 40 local directories, local investors will more likely be able to find you online. by placing the companies directly towards the top over other local investment services. content marketing is an important piece to successful investment marketing and when you’re looking to build a robust shareholder list.
keep a consistent update of content blogs that will refresh googles freshness score and when that scores increased you will get placed at higher rate within the search engine
WHY MARKETING FAILS
Positive Revolution Inc
HYPERLINK “http://www.positiverevolution.com” www.positiverevolution.com
Phil Morgan
HYPERLINK “mailto:phil@positiverevolution.com” phil@positiverevolution.com
888-385-6831
San Diego, CA
Internet Strategists Positive Revolution Inc Develops for the Franchise Industry, Small Cap Micro Cap Companies and Individuals and business that want to dominate the market without breaking the bank.
If you are in the field of online business you must have heard of online promotion. Internet promotion, online promotion, e-marketing and web promotion are just the same terms to describe the use of the internet in promotion and advertising your items, solutions or business. In recent years, online promotion has provided global consumers a higher distribution of details. With today’s increased competition, you must possess the skills and capabilities to attain achievements. Every achievements story entails hardships, ups and down, but it’s up to you to learn how to avoid the pitfalls with online promotion. That’s why we are going to discuss the top ten reasons online promotion fails.
Reason #1: The deficit of persistence needed to learn new details about online promotion
To reach the achievements you are aspiring to obtain, you must spend adequate efforts and time learning what can lead you to it. Get as much as new online promotion details you can and take time to study them before you use of them for your company’s growth. The more knowledge and experience you can possess, the quicker you will reach your goals. Often the best online advertising models will come to you suddenly, but evolves out of all the details you might know. Do not let your enterprise be deserted by others, create it stand out by utilizing new online promotion strategies. Wide varieties of new details are available throughout the web; just encode an online promotion in Google and you will find what you are looking for. Never stop craving for more and new details, methods, or methods about online promotion for you will never grow personally or financially if you are not learning something new.
Reason #2: Similarity with other online business websites
To increase customer’s interest, your web page must be different from other online business websites. Guests get easily bored if they browse and always see the same items, content, and pictures. In order for your online promotion to be successful, you should create your web page distinguished from your other competitors. Always create use of unique online promotion ideas when creating your websites, for it will matter a tremendous amount when trying to entice more clients.
Reason #3: Your web page is confusing and inconvenient for visitors
One of the reasons for using online promotion is to advertise your items to your audience online. Having too many items, pictures, hyperlinks, etc. in your websites can cause confusion and a confused mind will take no action; thereby leaving you without the number of clients that you could and should entice with your online promotion efforts. Try to be simple and focus on a particular products or services with your web page. Making sure your other items are in the background of the main products or services you would like to advertise. A long navigation system will get people to get tired of finding what they want and can cause them to prefer other convenient sites.
Reason #4: Your web page is just a revenue presentation
Increasing your revenue may result from online promotion, but you must not totally focus on revenue alone. Online promotion will benefit you if you provide useful details about your enterprise within your web page and entice more potential and actual clients to purchase your items. Most of the time revenue do not arise from the first visit, so create use of your online advertising models such as providing free details, tips or newsletters to give visitors a purpose to come back to visit your web page.
Reason #5: Failing to set specific demographic targets
With online promotion, setting a specific demographic targeted is very important because you will be more focused on what type of clients you want and what you must do to entice them. Failing to settle the targeted will increase the risk of failure when advertising your items, solutions or business; moreover you will not gain the full benefits of online promotion when it comes to improving your revenue and growing your enterprise.
Reason #6: Unsecured getting websites
Security for any type of investment matters for almost everybody. Unsecured getting websites will greatly cause your enterprise to lose revenue which contradicts the goals of effective online promotion. Numerous free secure getting forms are made available online, so this should never be an issue.
Reason #7: A deficit of back links to your web page as a useful strategy in effective online promotion
Providing hyperlinks leading back to your web page from a high ranking web page will also give your site a high rank. Linking is the key to achievements in having your web page found on Google and will bring traffic to your website; therefore, improving you number of potential and actual clients.
Reason #8: Absence of perseverance
Most businesses fail online due to deficit of persistence and giving up too soon. Online promotion will take a lot of time to fully succeed. It could even entail years to become a major player and to develop strong customer relationships, build partnerships and see financial rewards.
Reason #9: Insufficient follow-up
Within any company enterprise following up with a prospect or customer is very important because it will provide you with more of the same types of results that your enterprise desperately needs to grow. Online promotion often fails because many companies fall short in following up with its online visitors; thereby, stunting the growth of brand attention.
Reason #10: Hiring of Expensive Marketing Firms/Investor Relations Firms and PR firms will break your bank.
Hire inexpensive labor in abundance if you want to dominate your market.
How to Make Your Stock Sing
It’s hard to captivate equity analysts and investors amid a sagging economy and fears of financial-market instability. Here are five ways to get them to buy your story.
Every business wants customers that bring a lot of website traffic and profits. A strong customer base is the foundation of a successful business. Whether you’re marketing for a blog or for a huge brand, every business needs to focus on its customers. Rome was not built in a day, and it’s the same with business; building a customer base will take time and effort, but it is necessary. To attract customers, make yourself visible and give them access to you. Your customers will eventually become the champions of your brand.
Establishing Brand Recognition and Using Email Marketing
Every business owner should advertise their brand, and they can do it with email marketing. Hither-and-thither emails or advertisements won’t accomplish anything; even emails should have objectives if you expect them to bring traffic to you or serve as something worthy for both your customers and yourself. Know your objectives.
The main purpose of almost every business is to make money, and you’ll be more likely to do that the more people recognize your brand. These should be your ultimate objectives. Keep them in mind and stay focused on them. These goals, however broad in scope they sound, will help you make decisions.
Define your other objectives as well. Here are a few objectives associated with email marketing:
Put Good Content in Your Emails
The content of your emails will become familiar to your customers. When they like the content of your email, they’ll forward it to their contacts, which will help your brand spread. When they don’t like the emails, they might ignore or delete them, and they might leave future mails unread. Make sure your emails are worth opening.

Write Catchy Email Subject Lines
The email content is important, but the subject line might be more so. Most email programs display only the subject line and the “from” line in the inbox; use that space well if you expect recipients to read your email.
Send Just the Right Number of Emails
Pick a number, any number—no, not any number. Repetitive or too-frequent emails might bore or irritate recipients, and they could ignore or delete your emails. At worst, they’ll unsubscribe. Yet recipients will forget you if you send too few. Set a number or determine a suitable frequency for sending emails based on your update schedule or other business strategies.
Manage Your Email List Wisely
This is another important step in email marketing. Speak to the appropriate audience; your efforts will be wasted if you don’t. Make different lists to address different groups of people (based on their interests, demographics or psychographics).
Building Traffic and Increasing Sales
Your immediate objective, after making money, is to make a profit, and email marketing is one of the easiest and best ways to increase sales and build traffic. To increase traffic to your website or blog, follow certain techniques in your email messages. A few are discussed below.
Add Links to Your Email Content
Include links in your emails if you want customers to go further than their inboxes. You can’t write every useful thing in one email, but you also need to equip your customers with the knowledge they’ll need to go forward. Recipients can click on your links to visit your website or blog, follow your news updates or learn about a new launch. Useful linking teaches your customers to trust you as a source, and their trust becomes your profit.
Write Easy-to-Follow Email Copy
Don’t make anything difficult for your customers. Provide steps to follow that make tasks simple. For example, send special offers or distribute coupons via phone messages so that the coupons are easy to use. Set up online registration, online payment methods or home delivery to make purchasing easy. In one word: simplify.
Offer Options
If possible, offer more than one option for every task you want your customers doing. For example, offer a variety of ways to pay: debit, credit, payment after delivery and so on. Let them place orders by email or over the phone. Options let people feel in control, and customers will return if they feel they’ve gotten their way.
Encourage Repeat Business
Building a customer base will be possible only when your customers become regular. It’s important that your customers like and trust you, especially if you want them to return. Show a customer that they’re important and the relationship is already established. Say someone buys a watch from your website. Don’t forget about them. Send them emails to let them know about other offers, updates or product details. Ask for feedback about the watch; do they like it? These things motivate customers to trust and recommend you to others. To increase your repeat traffic, use the following techniques in your emails:
• Stay in touch, and never be out of touch for long. Send regular emails and be visible so as not to fade from your customers’ minds. But don’t bore or irritate them; put creative content and updates in your emails.
• Reward repeat and regular customers with giveaways or other incentives. They’ll feel valued and special, and it will probably remind them to stick with you.
• Giveaways bring new traffic and repeat traffic. Announce offers with free gifts or gift coupons. This will invite new people to try your products and regular customers to come back for more.
• Lower your prices. It’s one of the easiest ways to bring traffic.
Maintaining Your Customer Relationships
A customer base—perhaps this is obvious—is a list of customers, which means a list of people who have already bought your product. It’s not a list of leads.
In marketing, you’ll be explaining the same two things over and over again in different ways: how buying your product will help people, and why they should choose you and not others. Explain these things in a straightforward and informative manner.
While making yourself accessible, stay on top of your contact list. Provide reminders and options for updating personal information for your website customers (let them change their email addresses or phone numbers if need be, or you could end up sending emails to unused or deleted accounts). In the process of building a customer base, you cannot afford to lose any customer.
Write Interactive Emails
Establish interactive relationships. When you send emails to your customers, include a typing field in which they can give you feedback or ask questions. Participate in discussions with them, and avoid automated or repetitious emails. Automated emails can upset the balance of a personal relationship. Here are few ways to make your emails interactive.
• Ask for reviews and feedback about products, content, user experience or anything;
• Ask questions or offer fodder for debate on contentious issues to get readers thinking through their own opinions and responding to yours;
• Ask for confirmation emails with purchases, and follow up with thank-you emails;
• Answer common questions from customers in newsletters or emails;
• Provide a link from your email to your help center or support system.
Maintain Your Online Presence
Maximize the activity of your blog, if you have one. Your content is no good if it’s too old. Update often. Share useful information, launch new products, make announcements and so on to keep your website fresh. It will help you stay ahead of your competition.
Give your audience a voice on your blog or website. Have one-on-one sessions with your customers if possible, and you’ll gain their trust and repeat visits. Always respond to comments on your blog and queries on your website.
Summary: The Steps
The importance of setting goals has been discussed in the earlier section of the article. To summarize:
• Determine your ultimate goals. State and support them with reason and strategic thinking.
• List your customers. Organize the information you have, and keep track of your target audience. Address different audiences according to their various needs.
• Draw up a schedule, and decide what steps you’ll take at which junctures.
• Now, how to build a customer base:
• Spread the word about your business. Send emails, advertise and ask for referrals from your existing customers. Offer referral incentives or gifts to build goodwill.
• Ask for the contact details of your customers and keep them updated. For example, when a customer buys a cell phone from you, collect their number. You can do so through a feedback form as well. If you manage a website, you can ask for contact details through registration or a log-in form. This will enable you to send emails to your customers.
• When your customers share their contact details, they expect something valuable in return, so provide useful information in your emails.
• Offering coupons is a great way to build traffic. Offer coupons for anything that might benefit your customers, and put limitations on such coupons to make your customers take an immediate action.
• Offer free gifts or incentives to existing customers. Announce such offers on your website or in emails so that new customers know the benefits of becoming a registered or regular customer.
• Create a new website or a sister website to support your established website or business. This will help you to build more links and contacts.
• Advertise your business through online or offline advertisements. Make yourself visible.
• Create a logo or slogan for your business. They’re memorable and they communicate your message quickly and succinctly.
• Send festive emails or offers on special occasions such as Christmas and New Year.
• Gather testimonials; ask others to speak well of you and use it to your advantage
This is always a challenge for any entrepreneur even if you have been in the industry for years. How to find customers for your new business? In fact even well-established businesses struggle with finding new customers when they pursue a new business opportunity.
It’s amazing; with the vastness of the Information Highway, there are still potholes to fill. An article on finding your online customer base is one of them. In the SERPs, you get answers like, “add a credit card” or “accept checks online”. Completely useless, so I won’t even get into that. Hopefully this article will provide a better answer.
You can start a Facebook Fan page, a Twitter account, a Quora account, and wait for your customer base to find you. On the other hand, you can go where your customers are.
Where are they, though? Not everybody hangs out at the FB or Twitter water cooler, no matter what the reports say. So what’s a business professional to do? Where can you find your online customer base?
It’s all in the competition
Competitive research can really help you find your customers.
Competitors
“Competitors” for this exercise aren’t necessarily those selling your product or service. Instead, the competitors can be more thought of “topical discussers” – i.e. those talking about the same or relevant things you might talk about.
Once you start the social process, many of these people and businesses could end up being the same ones you friend, follow, poke, prod and otherwise befriend. Also, remember social competition isn’t necessarily the same as your online business competition.
Your social competitors can be considered as:
• Informational/Educational sites about your industry
• Product/Service review sites (if your industry is listed)
• Offline competitors with an online presence
• Top ten results in the SERPs for your targeted terms
That narrows things down a bit, doesn’t it? Let’s filter the results a little more, because you might end up with 30, 40 or even more to start with.
Stay with me. Just a few more things, then we can put it all together…
Socializing
Gather your list, whether you just put it in a Word document, Excel or a piece of paper (we prefer Excel). Start visiting these sites. What you’re looking for are sites with blogs and/or social accounts. Remove the sites in your list without these social aspects.
It’s important to note that, even if your competitors are on a specific social platform doesn’t mean you should do the same. They may not have done research to find their customer base, and just followed the crowd. On the other hand, there is nothing wrong with socializing and positioning yourself with these “competitors”. With social, there are enough various approaches that partnering may not be a bad thing.
Researching Your Findings
Now that you have a list, it’s time to spend some of your time checking blogs, seeing the type of communication they have with their readers, etc.
Visit your competitors’ social accounts:
• Do they have followers, fans, etc.?
• What are they talking about?
• Are people responding?
• What hashtags (Twitter) or terms are they using with their accounts, if any?
• What lists (Twitter) have they been listed under by followers?
• How active is their Fan page (FB)?
*Bonus Tips:
• If you already have a Twitter account, you can compare how your tweets are doing against a competitor by using Twitter Counter.
• You can speed up the time by using Tweet Stats to analyze your competitors’ accounts.
• You can find a whole slew of Twitter tools and addons (some work with Facebook and other social) at One Forty. Many might be useful in your researching.
Visit your competitors’ blogs:
• Are people commenting on these blogs?
• What topics do the blogs cover?
• Does the blog allow sharing on social networks? Which ones?
• Are people sharing these blogs on social networks? Which ones?
Overall, you want to find out if the social accounts your competitors are using can also be used as your customer base. As well, you want to find out if blogs are working for your competitors, because keeping up with blogging is a full time operation; you want to make sure it will be worth it for your company.
Search
If any of your competitors are using Twitter and non-branded hashtags, record those hashtags (example: #SEO) on your Excel or Word document. Then, go to Google Real Time Search and search for each hashtag. What you’re looking for here is:
• Relevant tags to your business and
• Which ones bring the highest RTs, comments, etc. from others
For example, a GRT search for #real estate italy will bring back few results. This indicates that, if you’re in Italian real estate, Twitter may not be the best place for you.
As well, visit the Videos search:
• Search for competitors’ names
• Search for the same words they used with Twitter hashtags
• Record the terms with 1) the most video results and 2) the most comments/views
Finally, use the Discussions search, using the same criteria.
* Bonus tip: If they’re using hashtags, look at tweetreach.com and see how far their hashtags reach is actually going. You would be amazed at how much power some of these RT’s have. Nothing wrong with positioning yourself with them.
Putting It All Together
By the time you’re done with all the research, you should have a pretty good idea of where your online customer base is hiding. Just in case, here’s a good checklist to follow for each potential place (download the large version here or by clicking the image below):
• Are my competitors using [social platform]?
• Have they gained a strong following?
• Are followers actively RTing, commenting, responding?
• Is this a good place, based on all the information, for me to put my time?
• If yes, how long will I test [social platform]?
• What metrics will I use to decide whether I should continue using [social platform] after [testing period]?
If you take notes during this exercise, you should also have:
• A list of hashtags you can use for a Twitter campaign
• A list of potential topics to cover/post/broadcast on Facebook
• A list of potential forums or discussion groups to join
• A list of potential topics for your own blog
• A list of potential social platforms to target
Taking It Offline
If you have an offline presence, don’t forget to include your social accounts (once you know which ones you’ll be using) on your business papers. Sometimes, a business begins building an online customer base by starting with the one they already have – offline. As well, depending on your industry, you might be able to ask your customers/clients what social accounts they use.
Most startup projects struggle to self-sustain with the monthly bills and need outside investment in order to survive. I will share some insight info on how we manage to self-sustain and grow with the user generated moving reviews website mymovingreviews.com and some tips on how you can apply that to your start up too.
Most startups have a single source of revenue or no source at all. Example of a similar service will be Twitter that until recently relied solely on investments to operate. As not all of us are able to raise immediate angel investments (especially if you are targeted in an non-tech industry) you need to find a way to self-sustain your business.
Keep in mind that with the moving company reviews website we currently have three different types of visitors:
• Visitors that are about to move.
• Visitors that are already relocated and are writing reviews.
• Moving companies with company profiles.
See if you can define your audience first. This will help you draft your strategy and building your income sources. Given that you have a regular flow of visitors, you can try to monetize them in a number of ways. You just need to think how to do that. I will start with several streams of revenue that we currently use and will continue with some other ideas that can be relevant to your niche.
1. AdSense – of course this is the most obvious and easy to set up way to convert visitors into money straight away. Depending on your niche (and visitors of course), your monthly check will be with a significantly different amount. Usually if you receive good money for your current visitors, sooner or later Google might invade your niche and make sure they convert directly those customers and not through your website. Observing the last algorithm updates regarding money keywords, in my opinion, Google tries to pull up the big user generated websites (forums, reviews, Q&A) on top of the SERPs and commercial websites on the bottom, leading to better conversion of the SERPs ads. This is one of the reasons why your website cannot rely solely on that and you should not be totally dependent on Google.
Setting up an Adsense account is a pretty straight-forward job and is relatively easy. Here are some more tips on how embed your adds to perform better.
2. Generate Leads – Depending on your niche you may try to generate leads. For example at My Moving Reviews we are in the moving business and we offer moving quotes and we connect customers with companies. You can contact the companies that will perform the service in a desired area or field of expertise and charge a fee per lead.
Contact several companies in the industry and ask them if they are interested in leads. Make sure you find the right person to contact. You will get a few companies to start with and slowly expand your partners by adding more companies and spread on a wider area. There is some manual work involved in the process of finding companies that are willing to buy your leads, but if you generate a good number of quality ones, it will not be a hard one to do. You may also try sending them some free samples for them to try to convert them and see the benefit.
3. Direct advertising on your website – Depending on the type of website you are operating, you may be able to sell direct advertising space on your website. This may be a sponsored profile page (as we currently do on your state pages), might be an expanded profile with more features as the regular one, or as a sponsored result in your websites’ search results. That way you’ll directly deal with the end companies that are interested to advertise and cut the middle man. This is better for the companies that advertise and even better for you, because you get to be independent.
You can easily start selling ads by creating a page explaining the types of ads you offer as well as the benefits to the companies that are willing to buy them. Also give them options (or plans) for them to choose from. Then promote that page on the other pages of your website to make it easier for the visitors to see it. If you want to boost your sales a little more, you can run an Adwords campaign or a Facebook ad to promote it.
4. Advertise connected businesses from different niche businesses – This is an interesting way to raise some additional money for your startup by advertising other connected businesses. For example if you are running a complaints/review website, you might want to offer attorney services to the unhappy customers. This way you will have very targeted ads with a high conversion rate. Another example will be to send special offers of storage companies to all your visitors that are about to move. Deepening on your niche, you might find connected businesses to advertise.
In order to do that you should reach to a selected list of companies by email or phone. As this strongly depends on your website niche, the list will vary a lot.
5. Convert the registered users – This is another way of connecting different businesses. For example if your website connects customers with businesses, you might want to get the best out of both audiences. As I mentioned previously how to do that with the visitor, you might want to do a similar thing with the registered business too. You already know a lot about your registered users and you can easily tie the specific ads or offers to their interests and needs. In the moving industry for example if you have a registered moving company, you can advertise upcoming moving & storage conferences or moving supplies in bulk. You can also send the registered users monthly newsletters with promotions and deals. Please do not spam your users. Mix the newsletter with valuable information like updates and your newest blog posts with the ads.
6. Convert the converted visitors – Once you receive that lead, you shouldn’t stop there. Find out a way to offer relevant information, deals or suggestions for the user once he has converted your main goal. Think of secondary conversion goals. Become an affiliate for a connected business and display the links on your thank you page. This way you will also be safe if you are concerned about Google punishing websites with affiliate links, as bots won’t be able to crawl them.
Nowadays it is relatively easy to enter the affiliate business and start earning commissions. Creating an account on websites like Commission Junction takes minutes and you have access to thousands of offers and deals you can display on your website.
7. Partner with companies in a connected niche – You can redistribute leads or advertising space by partnering with other websites in a connected niche. For example in the moving industry, there is a partnership opportunity with websites that offers storage (or car moving or home renovation). Create a section in your website of that partner and create a moving section in your partner’s website. This way both of you will take advantage of each other’s traffic and benefit from it.
Start searching for companies in those niches online. Contact them via email or phone and start the conversation. Make sure you choose websites with a similar traffic/metrics to your website so it will be a win-win partnership. Usually the big players will not be interested, but finding similar sized companies in a connected industry and contacting them will work better. Again, make sure you are speaking with the decision maker behind the website you are targeting.
8. Donations – If you offer a really great (trully exceptional) service, depending on your area of operation, you might ask your audience to donate for the future development of the website. This is not an easy task and it doesn’t work with many online services, but if you’re in the right area, this is a great opportunity to explore.
You can easily accept donations via PayPal or use a paid online fundraising service to handle that likeGivingFuel or Qgiv (I haven’t used these two particular services yet).
9. Conversion optimization – This is HUGE. Whether you’re already exploiting one or all of these revenue sources, there is always room to improve. Use your analytics data and conversion reports to see what else could be done to increase the conversion rate, based on the number of visitors you currently receive. Sometimes the solution could be very simple and you might have missed it. Change the design, play with colors, position and navigation, make a mobile version of your site. Experiment, experiment, experiment. See Google’s countless experiments and Facebook’s design changes every year.
Here is some more info on conversion optimization you must go through, written by fellow mozzers:
• The definitive how-to for conversion rate optimization by Stephen
• Seogadget guide to conversion rate optimization by Richard Baxter
• The new on-page optimization – a great Whiteboard Friday video by Joanna Lord
10. Offer more value – add more to what you offer, extend to other media. If you already have a rich database and you don’t have a mobile app, you might want to launch an iPhone/iPad and Android one and present your data in a mobile-friendly way. By doing that you will please your users in the smartphone age and you will offer even more value to your advertisers. With the right marketing and clever AppStore SEO you will attract even more users. If you are in a complicated industry and you need to educate your users, you may want to publish your knowledge. We are currently finishing our moving related e-book that will hit the digital book stores later on this year.
Some ideas and suggestions
• Create and publish e-books: Publish your digital book on Amazon, iTunes and Google Play. You can also create smaller PDF e-books and offer them on your website for free with registration.
• Create an iPhone, Android, Kindle Fire and Windows Mobile app: I know this is a hard one, but in the mobile age this is the right direction to dig in. Of cource this one is an industry specific one as well, so you might want to do a survey to make sure the investment is worth it before you begin. Also these platforms offer an easy way to increase revenue if your apps are paid. You should always consider having a free “lite version” though.
• Create a mobile website: If I have to decide between a mobile website and a mobile app, I’ll choose both. This will also increase your conversions.
• Webinars & Hangouts: This is hot right now. Organizing events like that will further help you with the conversions and will help you connect with people in the industry. Also you will have some more content to share like recordings of the live event.
• Live events: Find out if it is a common thing in your industry to organize events and gatherings. If not, you might be the first one to do it and it may have a major impact in the industry itself. Also the exposure may help you in your branding and fundraising effors.
Bonus tip: 11. Think outside the box. There are some even crazier ways to expand your revenue specific to the industry. For example if you’ve already developed web software in a certain niche and it is performing good for you, you can always repurpose it by doing small changes and launching it under another brand name for another niche. Or for example if you are SEOmoz and you already have indexed a major part of the internet, you can easily launch a search-engine, a historical snapshot website likearchive.org, or just create another company to compete with yourself. Get creative!
Driving additional revenue will help you fund your future development without the need of angel investors. Please note that some of these ideas can be put into action only if the startup type and industry allows it to. In order for a startup to be a successful one it has to under-promise and over-deliver. And another very important advice – do not banish your visitors with excessive ads.
Keep in mind that a self-sustaining startup costs a lot more than one that does not generate any revenue if you decide to sell it. This is why we are able to grow and even to turn down a few acquisition offers that didn’t meet our expectations without regrets.
What do you think? Let me know of any other sources of revenue that you can think of in the comments below. There in not that much information beyond the trivial “make money online” posts out there to cover the subject in depth. I want to hear your opinion too.
12 Ways to Increase Online Sales
Improve the sales effectiveness of your site with one of these guaranteed ways to turn visitors into buyers.
BY DEREK GEHL |
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One of the core values at my company is “Test everything; assume nothing!” That’s because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you…until you test it. This applies even to your star-performing strategies, because there’s always room for improvement.
The bottom line is, testing is the only way to discover what works–and what doesn’t–on your website, and it’s the best way to start increasing your sales exponentially. And if you take the plunge and use just one of the following tests, you’ll learn just how true this is, especially when you start seeing a dramatic improvement to your bottom line.
Test #1: Offer just one product or service on your home page. Do you sell a number of products or services on your website? If so, I’d strongly recommend you test whether or not this is the best strategy for you. We’ve found that offering fewer products in one place with more copy describing those products always translates into higher sales.
It’s all about focus. Instead of trying to please everyone who visits your site by offering a large range of products with minimal detail about each one, if you offer just one product–or one set of related products–you can really focus on one key set of benefits and answer all the possible questions and doubts your visitors might have about your product. And you don’t have to stop selling your other products–you can always offer them to your customers from other web pages or by using follow-up offers ( see Test #12 )
Of course, the only way to find out for sure if this will work with your target audience is to test it! Write a sales letter for your lead product, and put it on your home page. Then run the test for a week or two to see how it increases your sales.
Test #2: Reposition your opt-in offer to boost your opt-ins and build a bigger list of loyal subscribers. Your opt-in offer is your tool for gathering your customers’ e-mail addresses and building your e-mail list, which allows you to regularly keep in touch with your subscribers, build relationships of trust and loyalty, and sell them your products or services.
But did you know that where your opt-in offer appears on your site can have a huge impact on how many subscribers you attract?
If you don’t use a long sales letter, test placing your opt-in offer in as prominent a position as possible on your home page–the top left of a page is where visitors’ eyes are often drawn first. At the very least, test placing your opt-in in the “top fold” of your home page–the area of screen first visible to a visitor before they scroll down the page.
If you have a long sales letter, you should test placing your opt-in offer within your second “page” of text–after you’ve grabbed your visitors’ attention by identifying a problem they have and established your credibility by impressing them with your credentials, experience and glowing testimonials from happy customers.
You should also test placing your opt-in offer on every page of your site so it’s always in front of your visitors, and try placing it in a “hover ad” (see below). The more sign-up opportunities you provide, the more subscribers you’re likely to get. Test it and see.
Test #3: Add impact to your promotions with hover ads. I’m sure everyone’s familiar with pop-ups: They’re the small windows containing a special offer or other information that sometimes “pop up” when you visit a website. Love ’em or hate ’em, pop-ups have been a very useful, online marketing tool for years. However, because a percentage of internet users disliked them, Google, AOL, Netscape and others developed pop-up blocking software to combat them.
Of course, internet users should be able to choose whether or not they want to view pop-ups. However, much of this software automatically blocked pop-ups, meaning visitors to a site started missing out on valuable information that could benefit them.
But that was before we discovered a very impressive technology that actually lets you use ads that behave like pop-ups but that aren’t pop-ups–so they don’t get blocked. They’re called hover ads, and they’re well worth testing on your site.
In fact, when we tested adding a hover ad to our site, sales increased by 162 percent! These ads are effective because they put important information, such as your opt-in offer or a special limited-time promotion, right in front of your targeted visitors.
You can test placing your opt-in offer in your hover ad to see if that boosts subscription numbers. When we did this, 86 percent more people subscribed to our newsletter. You can also test how many more people click through to a special offer page on your site through a hover ad vs. through a regular link on your home page.
Test #4: Feature different benefits in your headline. Your headline has a huge impact on your sales. It’s often the first thing visitors to your site see so it must grab their attention and compel them to read your sales letter.
A successful headline should highlight a problem your target audience faces and stress the main benefit of your product or service in solving this problem. Let’s look at an example that illustrates how a headline can be changed for maximum impact.
One of our clients was using the following headline on his site: “Box4Blox–The Amazing Toy Storage Box For Lego.” The problem with this headline is that it tells you what the product is, but not what it does for you. It doesn’t give a visitor any good reason to continue reading the rest of the page.
Contrast that one with this: “Finally! Discover the Secret That’s Got More Than 50,000 LEGO-Crazy Kids Worldwide Actually LOVING Clean-Up Time!” This headline presents a major benefit of the product and a solution to a problem–in this case, how to get kids to clean up after themselves and actually enjoy it.
Test #5: Establish a problem in your copy and show how you can solve it. In the first few paragraphs that appear on your home page, you need to go into more detail about the problem you introduced in your headline–showing your audience that you relate to them. (Only when your audience feels you understand their problem will they feel confident that you can solve it.)
Once the problem is established, you can then begin introducing your product or service as the solution to this problem. By emphasizing exactly how your product or service will solve your reader’s problem, you’re guaranteed to see a boost in sales.
Test #6: Add credibility to your copy–and enhance your visitors’ trust in you. It’s vital that your sales copy establishes your credibility: It’s through this process that your visitors come to trust you and feel comfortable enough to buy from you. There are several ways you can do this effectively and we’ll talk about two of the quickest and easiest ones here. If you’re not already using these techniques, revamp your copy and test it against what you’re using now. You’ll be surprised by the difference.
One of the best ways to establish your credibility is to include customer testimonials in your sales letter. These should be excerpts from genuine e-mails or letters from customers expressing how your product or service helped solve the particular problem they faced. This last point is important: A customer testimonial that states how your product benefited them is much more effective than one that just says something like, “Your product is great!”

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You can also enhance your credibility by adding a section to your copy that outlines your credentials, experience and any background information that makes you qualified to solve your target audience’s problem. Your aim should be to effectively convince readers that you are the best person to offer them a solution to their problem.
Test #7: Focus on your site visitors–not yourself. The most successful sales copy focuses on the reader. Too often, business owners neglect this simple golden rule. Look carefully at your sales copy. Is it filled with references to “I,” “me” and “we”? Instead of using sentences like “I designed my time-management software with the busy homeowner in mind,” try “Your new time-management software will free up hours of time for you to spend with your family.” So try searching for “I,” “me” and “our” in your sales copy and replace them with “you” and “your.”
Test #8: Instill urgency in your copy–and convince readers they need to buy now! It’s very important that your sales copy instill a sense of urgency in your visitors, compelling them to buy now. The best place to do this is toward the end of your sales letter, near the call to action (when you ask for the sale). Here are a few of the most effective ways to create a sense of urgency. Try testing each one against your current copy:
• Offer a limited-time price discount where visitors must buy before a certain date in order to qualify for the discount.
• Offer additional bonuses for free if visitors buy within a certain time frame.
• Offer only a limited quantity of your products or services.
• Offer a limited quantity bonus.
Test #9: Remove any references to “buying” from the top fold. People usually go online looking for free information. If you start your sales pitch too early in your copy, you may end up losing them before you’ve had the chance to hook them. You first need to get them interested in what you have to say by relating to a problem they’re facing–as I outlined in Test #5 –and howyou can solve it. Once you’ve accomplished that, you can start to sell to them.
Here’s an easy way to improve the tone of your sales letter: Try removing references to “buying,” “cost” and “sale” from the top fold, and compare the results to the copy you’re using now. Remember, don’t mention anything to do with making a purchase or spending money until after your reader is interested in your product and trusts you enough to buy from you.
Test #10: Boost your product’s desirability by adding images. Images of your products make them seem more tangible and “real” to your visitors and are a powerful sales tool. But sometimes revealing what the product is too early in the sales process can kill the sale–you may need to highlight the product benefits and value before you reveal exactly what it is.
Test placing images near the top of the page vs. placing them near the call to action at the bottom (where you’re asking for the sale). You should also test adding images to your order page, and test the response to using no images at all. By carefully analyzing sales during each test, you’ll learn exactly where to place product images for maximum impact.
Test #11: Grab the attention of “scanners” by changing the formatting and appearance of your copy. Very few visitors to your site will read every word of your sales copy from start to finish. Most will “scan” your copy as they scroll down the page, reading only certain words and phrases that jump out at them or catch their eye.
That’s why you need to test highlighting your key benefits to find the right combination that will grab the attention of people who scan rather than read online. These include:
• Using bold, italics and highlighting (sparingly) to emphasize the most important benefits of your offer
• Varying the length of your paragraphs so the page doesn’t just look like a block of uniformly formatted text
• Adding sub-headlines that emphasize your key messages and compel your visitors to read the paragraphs that follow
• Leaving the right-hand side of your text ragged (as that’s easier to read than “justified” text that uses the whole width of the page)
• Centering important–but short–chunks of text or sub-headlines to further draw them out of the main body of text
• Using bullet lists (like this one) to emphasize key points
Test #12: Fine-tune your follow-up process to maximize sales and attract more repeat business. Following up with your customers and subscribers using autoresponders (automated e-mails) is crucial to generating more sales as it often takes several contacts before someone buys from your site.
In your follow-up e-mails to new subscribers who haven’t bought from you yet, you can restate your offer and ask for the sale again. Try sending an immediate follow-up after new subscribers sign up, giving them a reason to return to your site the same day they subscribe. You can test this against sending a follow-up three days after subscribers first visit your site to see which method works best.
Following up with existing customers is just as important. In fact, tests show that 30 percent of customers will buy again if they’re given the chance. It helps you develop profitable, long-term relationships with them and allows you to offer “backend” products relating to their original purchase. You can test sending a backend offer immediately after they make a purchase against sending one three days afterwards to see which approach generates more repeat business.
The Benefits of Split Testing
When testing your site, it’s vital to test just one thing at a time so you know exactly which change influenced the results. A method of testing known as “split testing” does just that. It allows you to split your audience into two groups and test, for example, one headline with one group and another headline with the second group–both at exactly the same time.
It’s an ideal testing strategy for any online business, but especially for newer websites with less traffic, as it provides an excellent method for generating accurate test results no matter your level of traffic. Let’s look at an example to illustrate how this works.
If you want to test elements of your sales letter, you need to use your top performing sales letter as a “control”–a benchmark against which all tests will be measured.
To test a new headline, for example, you need to create another web page that’s identical to your top performing one but which includes the new headline. Using special testing software, you then redirect half your customers to the old page and the other half to the new one–over exactly the same time period. For example, if you have two customers named Bob and Jane, testing software ensures that Bob sees sales letter “A” at the same time Jane sees sales letter “B”–both on the same URL. Your other customers are likewise split evenly between the two different sales letters.
If you discover–through tracking how many visitors go to each page and how many sales each page makes–that the sales letter containing the new headline converts 15 percent more visitors into sales, you know that the new headline is more effective. Then you can test other elements of the sales letter one at a time and gradually fine-tune your sales process.
The software gives you the great advantage of testing the two different letters over the same time period. If you instead test one headline over a few weeks, then the other headline over the next few weeks, what if one of those test periods includes a major holiday like July 4th, while the other doesn’t? Or what if a major TV event happens during one test period but not the other? Both of these factors could significantly skew your results if they resulted in fewer people being online during one of your tests.
It’s easy to set up a few basic tests using software like the following:
• WebTrends 7 offers a range of testing services for a one-time cost or monthly fee, and you can road-test their services for free. WebTrends 7 also allows you to go beyond split-testing and start testing a few different things at one time. You can analyze exactly which combination of elements (for example, a particular headline and opt-in offer placement combination) works best.
• Like WebTrends 7, Offermatica allows you to conduct split testing and multivariable testing. Pricing is based on a per-visitor fee, and you can try their services out first through their free demo.
• ClickTracks allows you to track the response to your tests and understand where your visitors come from, as well as how they travel through your site. You can try their products for free, then pay a one-time or monthly fee depending on your needs.
How to Attract More Customers With Content Marketing
By Russ Henneberry
Published February 20, 2013
Are you looking to attract prospects, convert them to customers and keep them coming back?
Then social media and content marketing are a match made in heaven.
The key to success is to make the connection between content marketing and social media.
Let’s look at the content needed to get your marketing to that lucrative intersection.
#1: Attract Prospective Customers
The first question on a prospect’s mind when considering a purchase is, “What solutions are available?”
Your goal is to create awareness and make sure that your solution meets the buyers’ need when they’re ready to make a decision.
According to data from Google and Shopper Science’s Zero Moment of Truth report, consumers in 2011 consulted an average of 10 sources before making a buying decision. That’s up 100% from five sources in 2010.
The number of sources a buyer consults before making a decision doubled year over year.
Successful businesses are communicating with prospects on social networking sites and directing them to the material the prospects need to make an informed decision. How are they doing this?
One way is to create informational articles.
Social network users are constantly sharing, curating and consuming informational content. Often, the headline or a short description of the content appears on the social network together with a link to view the content on a company website.
Businesses need to share this informational content and have it written for prospects who are in research mode, learning about the solutions that are available.
Charles Schwab, a financial planning company, distributes links to resources via social networking sites and makes them available for prospective leads who reach out via social media.
Charles Schwab diverts this prospect who is early in the buying cycle from Facebook Page to a free resource on their website.
Another method is to raise awareness of your products and services through informational webinars and seminars.
Informational webinars and seminars candemonstrate your expertise while providing prospects with the information they need during the research stage of the buying cycle.
This tweet from Cleveland Clinic is an excellent use of social media to lead those interested from Twitter to the informational content a decision-maker needs to make a choice.
Cleveland Clinic provides a link via Twitter to register for a webinar for those considering epilepsy surgery.
In this case, the conversation begins on Twitter, but continues to a registration page and ultimately to informational content delivered via webinar.
Key Takeaway: Conversations about your products and services often begin within social networks, but additional content may be needed to assist the prospect. Make sure that those who are communicating with prospects via social media are aware of all of the resources your business has available for prospective customers.
#2: Convert Prospects
The second question on a person’s mind when considering a purchase is, “Which is the right solution for me?”
Businesses that successfully convert new customers from social media create and distribute content that provides proof points to the sale. Content that assists in meeting this goal proves that your solution provides more value than the other solutions the prospect has researched.
A very effective piece of content to meet this goal is the demo video or “explainer” video. The social media tool Little Birdprovides a demo video on their home page that displays the tool in action and details the benefits.
Little Bird investor Dharmesh Shah provides a link from Twitter to see a demo of the application.
A second piece of content that will build the type of trust that closes the sale is the case study. Case studies close sales because theyprove that others have had success with your solution.
The Mayo Clinic has dozens of success stories on their website that they distribute via Facebook.
This Facebook link leads to a Mayo Clinic success story that provides proof of their expertise.
A third piece of content that can convert leads into sales are white papers. For B2B marketers, the white paper is a staple piece of content used by possible buyers to assist in the decision-making process.
Gene Marks, an author, writer and speaker, makes good use of social media and white papers.
This tweet diverts those interested in CRM software from Twitter to a white paper download page.
Key Takeaway: Create content that provides the proof that prospects are looking forbefore they will part with their hard-earned dollars. Distribute that content through social media channels.
#3: Keep Existing Customers
The last question on a buyer’s mind is, “Am I happy with the decision I made?”
This goal is about retention and referral. Successful businesses will use social media and content to keep customers satisfied.
One type of content that retains existing customers is support documentation.
At the Crazy Egg software company, part of their content and social media strategy is to reduce the number of support tickets and raise customer satisfaction by resolving as many issues as possible through the use of online content.
Crazy Egg efficiently handles this technical issue with a link to support documentation on their website.
They could choose to divert these questions to a tech support phone call or email-based ticketing system, but in many cases this is neither convenient for the customer nor efficient for the company.
A second content type that increases loyalty is documentation of best practices.
Businesses that create content that teaches customers how to get the most out of their product or service will increase customer satisfaction.
Charles Schwab provides in-person workshops that teach their customers how to better manage their money.
This tweet leads interested individuals from Twitter to a registration page and ultimately an in-person workshop.
Another content type that increases retention of existing customers is case studies.
While the function of the case study in converting a new customer is to provide a proof point, the case study is also useful in retention because it provides guidance to the existing customer.
Unbounce, the landing page software company, does an excellent job of providing case study material to existing customers.
Unbounce’s Ultimate Guide to Landing Page Optimization report has numerous examples of the do’s and dont’s of using their software.
This Unbounce customer is grateful for the additional value the company provides through its content, so he shares a link to it on Twitter.
Key Takeaway: We’ve all heard that it’s much cheaper to keep existing customers than to find new ones. Use social media and content marketing as a customer-service tool to increase satisfaction and referrals.
Final Wrap-Up
Social media and content marketing are joined at the hip.
Social networks like Twitter, Facebook or LinkedIn are not always where a conversation begins and ends. To attract, convert and keep customers, social media and content marketing should be parts of a seamless marketing, sales andcustomer-service strategy.
Your current and future customers are using social media. Make sure you have well-planned content marketing and give your social media team the information they need to share the content your audience needs.
What do you think? How do you integrate content marketing with social media? Leave your tips and comments in the box below.
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THE 50 BEST MARKETING STRATEGIES FOR SMALL BUSINESS
The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ That’s literally the million-dollar question! So I sat down and hammered out my 50 best ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Just one of these ideas may trigger a marketing opportunity that you never considered before. It only takes ONE good idea, well implemented, to launch you to greater heights. I’m betting you’ll find at least one in the batches below.
Social Media Marketing Strategies
Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. It’s about building relationships and networking, not selling, although that does come as a result.
Get Out of The Store
Business owners with a brick and mortar store need to reach out to a bigger audience online. Social media isn’t new. People have always gathered to talk about business, life and community events. Social media is about doing that online. Establishing a presence on the Internet even if you have a physical store, is critical. Create an interactive, regularly updated site or blog, or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times.
Share Your Expertise Freely
Let the public know what you’re an expert at and use that to boost your credibility and value. Publish tips, share your expertise through public speaking, even try pitching the media… make it super easy for people to associate you and your business with excellence and expertise in your field.
Many communities now have online forums/bulletin boards that offer varying levels of paid memberships. Purchase a membership that allows you to advertise your business and USE IT. Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Just remember not to get caught up in community drama as every post represents you and your business!
Not all exposure is online. Make yourself the expert in your field in your local community as well. Volunteer to teach seminars through your local Chamber of Commerce about your area of expertise. Your business will receive promotion through the event itself, as well as through all marketing for the event.
Never Stop Growing Your Network
Expand your network of contacts and potential clients. Ask your best, most powerful, most influential friends or business associates to introduce you to the five people they think you should meet to expand your business. Take each of the contacts out for coffee and get to know them. Discuss your plans and future goals, tell them about why your business is special and ask for their advice. You will be amazed at how these new contacts will pay off ten-fold with recommendations to you for new business and innovative ideas you hadn’t thought of.
Twitter Giveaways
Give away your product or promotional item on Twitter. Ask a question about a product on your website or blog. The first person to answer wins. When you send the item write, “Retweet upon receipt,” to be entered in a second contest.
Network Your Networks
Network with friends who then network with their friends. There’s power in numbers. Don’t spam of course, but utilize your network to get the word out to your people who know people who know people. Someone ultimately knows someone that can help you out…and believe it or not…will want to. When networking, do NOT focus on getting a referral or lead. Instead, focus on helping others. If you help them first (by adding value to their life/business), they’ll help you later.
Maintain Relationships With Clients
The difference between a successful company and a mediocre one often boils down to an owner’s commitment to building (and sustaining) relationships with clients and prospects. While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Conversations are happening all around you – are you listening, are you participating? Are you a thought leader? Be visible!
Listen. Tweet. Listen. Listen Again.
Identify your ideal clients and find them on Twitter. Then start following them! Spend weeks listening to them; you’ll be amazed what they will tell you about their concerns, their ideal products, their current frustrations with their vendors. It’s a great way to get open honest market research.
Get a Twitter account in your business name. Post links to your articles educating people in your niche market. At the bottom of the article have links to your products & services. Also offer discount coupon codes to twitter members. This has worked very well for me.
Leverage Linked-In
Join as many Linked-In groups as you can that are related to what you sell and post a question or tip on a regular basis. If you have a blog or e-newsletter, post an announcement to your Linked-In groups with a link whenever you release a new issue or blog posting. It’s free, you’ll be recognized as a leader, and you’ll reach thousands of business people interested in your field.
Facebook It!
Your Facebook friends can be your greatest free marketing tools so enlist their help! In Facebook, use the NOTES application to create a special, limited-time “friends and family” promotion (i.e.: enter “facebook09″ at checkout to receive 10% off), tag all your friends and ask them to pass along your exclusive deal to their own friends. A great offer goes a long way quickly…especially through our favorite social networking sites!
Tweet It!
Twitter is a great place to share photos (TwitPic), host contests, shout out to loyal customers, have scavenger hunts, and promote events. Think of ways you can incorporate Twitter into your promotions in a fun, engaging way. Thank loyal customers, retweet their tweets, and even host fundraisers. All the cool kids are doing it. Why shouldn’t you?
Traditional Marketing Strategies
Blog Tour
Blog tours are like book tours, but without all the flying and cheap hotels and fast food temptations. They’re a great way to get seen and discovered outside your usual niche, all from the comfort of your own office, or home. Simply contact bloggers at any specific blog sites that fit your product and ship out a t-shirt, book or other product you offer and then also ask them to do a contest with their viewers. Point your readers to each blog site that reviews your product.
Readers at the blog tour site are told to go to your site to sign up for a free sample, or chance to win a free sample, as well. By having contest entrants choose among several products you get them familiar with your other products and get their email address too!
Inspire Customers To Call You
Do something really different. Send a monthly postcard instead of a hard copy newsletter. Self-printed cost is $0.46 ea. including the stamp. Make it fun and colorful with a strong “Call to Action” title, like: “100 reasons to call us. List 10-to-20 reasons, including your skills, talents, and tasks. Give customers a coupon for a discount, or a free doughnut, or something fun to inspire them to call.
HARO Gift Bags
Each Friday in the second edition of Help A Reporter Out (HARO) there are Gift Bag Requests. Look for decision makers with events that are a match for your product or service. Good fits mean quality networking opportunities. Make sure your gift bag offering has your website address, business card and additional offers that inspire recipients to follow up or at least check you out. For instance, if you’re giving away t-shirts, include a list of celebrities who also wear the shirt they’re getting.
Be Generous
To keep customers loyal to you, instead of a frequent buyer program, send your customers small “surprise” gifts. Customers come to expect rewards when they are members of a program. Surprises always work to instill loyalty and retention.
Don’t make the mistake of thinking that promotional items are only for conferences and tradeshows. When given out with (or in place of) a business card at a lunch, a meeting or in passing, small promotional items become a gift. People expect free stuff at conferences, they don’t expect gifts. Keep a small, branded (and useful) item with you. You can be sure they’ll remember you. They don’t have to be expensive. Tip calculator cards, tea bags, pens and pads, small flashlights or things very target specific to your industry, like small packets of flower seeds for a gardener or landscaper with their contact information on it.
Donate several of your products or services to a non-profit organization that is sponsoring a live auction and the proceeds will be donated to the charity. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible. Plus, you’ll be helping others.
Own Your “Wow”
Marketing gurus often refer to it as “differentiation.” Academics who fancy themselves as marketers – they’re the ones who write marketing textbooks – prefer to call it a USP, your Unique Selling Proposition. What they’re both taking about is more correctly described as the “Wow!” factor. Whatever it is that separates your Stuff – your products or services – from the similar Stuff your competition is selling, that’s your Wow!
Low Hanging Fruit
Turn to those in your field for the low hanging fruit. Find larger companies, or older, more experienced businesses and invite them to lunch. Ask them to consider referring their smaller cases or business they don’t have time to handle, to you. With every successful referral send them a hand written thank you card enclosing a Starbucks (or their favorite restaurant) gift card thanking them for their support. This will help you build your customer or client base without having to spend a lot on advertising.
Feed Them And They Will Come
Anything involving food gets attention. At least it gets my attention. Partner up with local neighborhood businesses and a restaurant (or other service providers in a complimentary but non-competing industry if that’s your gig) to throw a special event, complete with noshing. Combining your database with other businesses will expose you to an entirely different segment of people for a shoestring of the price. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show. They got great results. Make it fun and different.
Help Other Employees
Offer employee incentives to various big businesses, or to smaller businesses in your hometown. For example, offer Southwest Airline employees 20% off their bill. Call their HQs and ask how you can offer discounts to their employees. It’s usually called ‘Employee Perks Program’ or something similar. All you need to do is tell them what the discount is and they will post it on their website or post it in some other capacity. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Don’t forget to put an offer ends date (usually 30-60 days) and a “customer must show employee ID to redeem coupon” requirement on the coupon!
Online-Map Listings
Online map listings are essential for businesses with brick-and-mortar locations. They are the first thing people see on search engines. They offer a concise snapshot of business info so customers can easily contact you or visit your store. And best of all, they don’t cost any money!” Make sure your business is on Google+ business, as well as all the local review sites and other map listings you can find.
Small Groups
It only takes one person to start a movement. So don’t hesitate to start an informal group that can provide something of value to the market in which you specialize. For example, a monthly breakfast discussion on current news and events in the smart phone app industry, or manufacturing or outdoor gear retail industry. Leaders and business owners will come together in this informal, low-pressure situation, because keeping an eye on the state of the industry is their job. Since you’re the one providing the benefit of this group, they will already be predisposed to a positive relationship with you, and it’s a short leap to noting your business savvy in their field.
Content Marketing Strategies
Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service. If you can consistently amaze and thrill readers with new content and new information or entertainment about your product or services, you’ll grow quickly!
Great Relevant Content
We all know content rules, but what kind of content should you use? Simple. Relevant and related content the reader can use. Lots of people have the relevant content part down, but also create content areas, not just content. These areas should be able to (1) attract users and (2) position you and your business as an expert in those areas. For instance, if you’re selling hunting knives, create a content area on how to sharpen knives, or how to skin certain kinds of animals, or how to filet a fish. The content area should utilize your product if possible, but mostly it should have related content that attracts knife owners to your site.
Write For A Trade Magazine
If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. This may be content you have in some form on your website already, but having it in a trade magazine dresses it up and sort of puts a tuxedo on it. I mean it makes you seem more credible because a publication is publishing your content. Demonstrate your expertise and position yourself as the go-to person for your product or service with this service. You’ll attract people in the “ready-to-buy” stage. Here is a list of trade mags to help get you started.
Memorable Stories
A convincing (and free) marketing strategy you can use to sell your service or product is by telling true, credible stories (hopefully that include awesome facts and incidents involving your product)—give specific and practical examples of what you have accomplished for clients. Use real-life examples of projects you completed, specific problems you solved or successes you achieved. If you’re a new entrepreneur, create a realistic scenario about how you would help your ideal client overcome a typical challenge. Relate your story through articles, blog posts, public speaking or by publishing a special report.
Cell-It-Up
Mobile marketing connects businesses and each of their customers—through their mobile devices—at the right time and at the right place with the right message and requires the customer’s explicit permission and/or active interaction. Kim Dushinski’s “5 Steps to Creating a Dynamic Mobile Marketing Campaign” are 1) figure out what your target market wants and offer it, 2) align what your target market wants with your desired outcome, 3) choose the right mobile marketing tool for this campaign, 4) launch your mobile marketing campaign and market it, and 5) track what is working and make any necessary adjustments.
Free Content
Who doesn’t love free, right? Offer your customers, potential customers, and visitors to your website a free resource, such as a guide or report that is packed full of solid information related to your product or services in exchange for their name and email address. The guide is delivered electronically to their mailbox so there’s little cost involved. Every two weeks, or so, follow up with more useful content, not a sales pitch, but do include your company’s info at the end. You’ll be building credibility, establishing trust, and reminding those potential customers of your product or services. When they’re ready to buy you will be the first company they contact.
Write A Book
Write a 150-175 page business book and self publish it with on-demand printing. Heck, write a 50-page book and self-publish it. The status of being a published author provides you with unprecedented access to media, speaking gigs, and other opportunities like nothing else can. (cost = $0 other than some time). You say you don’t have the time, knowledge or expertise to produce a book? Then write a white paper. Don’t have the time, knowledge or expertise for a white paper? Then write a series of short articles. Article marketing is a subtle way companies can gain exposure for their business by writing articles that provide information about news and trends occurring within their respective industries. Companies that incorporate article marketing into their marketing campaign demonstrate their expertise in their respective industry while simultaneously attracting new customers. If you can’t write, find someone who can and pay them to write your content for you. That’s legit.
Online Reviews
Let your fans review your business, then incorporate their reviews in your blog post — good or bad, unless of course it’s obscene, not-safe-for-work bad. Online reviews are a critical component of your business’ reputation and can do wonders for converting new customers. Services like RateItAll.com/Promote allow you to submit anything for review – whether it’s a local business, a blog, a website, a product, or a brand. Other popular review sites include Yelp (local businesses), TripAdvisor (travel related items), and Viewpoints (products). And you can use this strategy for getting countless, legit, reviews on Amazon.
Get Endorsements
If you are introducing a revolutionary new product, an endorsement from a top expert makes all the difference. Read your trade magazines and write the expert. You will be surprised at how generous some of them are. Include their comments, or if you can snag an interview, put the highlights of that in your blog post as well.
Teleseminars
Host a one-hour tele-seminar with time for content, a specific offer and questions from people on the call. People are hungry for information and like to learn. Create a web page with a sign up form and use email and social media to announce the call. Then make sure you have a really meaty, information dense, rocking teleseminar. Be awesome and attendees will return again and again.
Be The Local Expert
Volunteer to write a “Dear Abby” type Q&A column for your local newspaper on whatever your area of expertise is. Whether it’s plumbing, or chimney cleaning, or car repair, volunteer to answer readers’ questions in exchange for a link to your website and business name. If the paper isn’t interesting in paying or swapping you for the column, then pay for it yourself — and make it an ad. Once readers get used to seeing it and it disappears after three to six months, most papers will do what it takes to get it back if it’s popular.
Web Branding Marketing Strategies
A web presence is more than just having a website. Heck, even the animals at the local animal shelter have websites, some of them better than mine! A web presence is how people find you as well as what they find. To get found in good ways, like winning awards etc. is better than getting found because you have a booking photo or mug shot. To get found for the good stuff, do this:
Keywords
Statistically, 3-out-of-4 Internet users live in North America, making exposure on the web critical. Even with all the changes to Google and to search algorithms, having a website that is keyword optimized is critical. You need to be SEO optimized for what your small business does and where you are located. Your website works as an online brochure as well as a “24 hours a day” sales person for your services and products, so make it work efficiently.
Participate in Trade Associations
Business-to-business professional service organizations get the most bang for their buck when they impress prospective referrers with their capabilities. One of the best ways to do this is through active involvement at trade associations where prospective referrers’ congregate. This participation enables them to a) increase their visibility and b) gain the opportunity for the consistent and frequent interactions it takes to build lasting relationships.”
Google AdWords On The Cheap
Run market research on the cheap by using Google Adwords to target an audience. Make the landing page a question survey. A snappy question to attract people, along with Google’s Geo-targeting can provide great results, for next to nothing.
Enter a Business Award Competition
There is nothing like entering a business award competition to strengthen the reputation of your small business. Winning an award can catapult your reputation within your industry and with the sales audience you aim to attract. Many competitions cost nothing to enter – except for the time it takes to prepare your entry.
Professional and trade organizations, chambers of commerce, Better Business Bureaus, universities – even churches are all organizations that host business competitions. Keep your eyes open for opportunities. Don’t forget, the secret to winning is taking the time to prepare well-written entries. If you can’t write, then pay someone who can to prepare your entry – or barter services if you’re trying to save money. The rewards for winning a business award can last seemingly forever. Brag about winning on your website; send a letter to clients; post the award in your office or store so whoever comes in will see it. And of course, send out a press release and get your picture in the paper!
Email Lists
I can’t say this often enough. Build your email list with quality names. Use opt in email marketing to talk to your best customers – this means the ones that want to hear from you and have signed up to receive your marketing messages and offers. No spamming! Be sure to deliver relevant, unique and valuable messages to their inbox. This can build loyalty, drive sales and cut other costs. Don’t be shy about creating a short but compelling video that succinctly explains your product or service. Short is under 3 Minutes MAX. Compelling is that not only informs, but entertains and/or personalizes you and your company. This can be done quickly and easily using a camera like a flip video. Post the video to your site and as many video sharing sites as possible.
Be On YouTube
Seriously consider starring in your own YouTube Series. I don’t know if the camera loves me, but I sure love the camera! You can learn to love it too! Take your product or service and dramatize it through a simple, homemade YouTube movie. Go a step further and script out a four-part series that you can post on your website. Heck, run a loop of the videos in your business.
Study the ad campaigns that get people’s attentions and come up with something of your own — unique counts. Virally spread your marketing message by making sure influential local bloggers see your video. Twitter short messages, driving traffic to specific pages of your website; Send a Network Update via LinkedIn conveying what you’re working on that will pique the interest of those needing similar services. Use Facebook to give your small business a “personality” so that people feel comfortable doing business with you — ask your customers to become Fans.
Leverage Local
Get online locally, like on Craigslist, Yelp, and Angie’s list. There are hundreds of websites that people use to search out local businesses. Most are free to use and easy to find. Make sure your business is listed. Go the extra mile and upload pictures, menus, or something relevant for your service or product.
Host Educational Events
Partner with companies which target the same audience as your firm to host “educational” events. A small accounting firm can partner with a small law firm and a marketing firm to hold a seminar on “strategies for surviving the recession,” and invite small businesses to attend. Split the cost and the work that goes into creating the event, including inviting prospects and clients. It’s a cost-effective way to market to the other firms’ clients, to prospects, and to build a relationship with these other partners in order to gain future referrals.
Join forces to create posters, contests and other things that benefit all companies involved.
Pay Per Click
The fastest way, bar none, to create a strong Internet presence and get in front of potential customers when they are in active “search and buy mode” is pay-per-click search engine advertising. Start with Google – set a budget and bid, select your keywords and write a quick ad. Now you’ll be there when some “Googles it!”
Logo It Up
Use Your Logo- Now that you have a logo it is time to use it everywhere both online and in print. Put it on all of your marketing materials including business cards, letterhead and even envelopes. Include it in your email signature, on your Web site and use it in all correspondence to reinforce your company and encourage repeat customers and referrals. Once you have a solid logo that makes an impact, it should be synonymous with your company name.
PR Marketing Strategies
Blog, blog, blog and blog some more. PR is all about getting your business in front of people’s eyeballs. Keeping your own blog updated, and writing guest blogs for other well-known or popular bloggers in exchange for a credit and blog link, or a reciprocal post is a major part of getting publicity. You can also:
Make Reporters’ Jobs Easier
Instead of always pitching reports with story ideas, schedule a coffee or lunch meeting with the local (relevant) beat reporters in your market. Start the conversation by asking, “How might I be able to make your job easier.” When reporters know you’re out to genuinely make their lives easier without trying to sell them your story, you become a valuable resource, not a pain in the neck.
Local Charities
There are hundreds of charities you can help, but you’re better off picking one or two charity organizations or causes and only donating to them for the year. You’ll be able to do more and give more that way. That will make you more visible plus, the organization will get to know you and who you are. When you’re highly visible in one or two organizations, it’s easier to say “No,” politely, firmly and credibly to the twenty others who also want your attention, but who aren’t in your target market.
Sponsor Your Local Sport Teams
Sponsor a local sports team. For less than the cost of a 1/4 page ad in a local paper, you can buy team uniforms for a local soccer, basketball, baseball or other sports teams. Not only will you get the team, and their friends, family and fans attention and show that your business is a genuine part of the local community. It’s a great PR technique too.
Create An E-News For Your Biz
Having a great e-newsletter with valuable content may sound old school, but it works. E-News doesn’t have to be or sound like a sales pitch. Consider it an opportunity to position your business as an expert, provide relevant information, and to add another layer in relationship building. Build a strong database with a focus on media/bloggers. Give your clients the opportunity to subscribe. Publish frequently, but not obsessively. Done right E-News is one of the least expensive, but most effective marketing tools in our arsenal. Don’t be surprised by how often your content will be tweeted or covered by bloggers, or open the door to a more extensive PR pitch.
Tell Your Real Story
The best way to get noticed in today’s market is to tell a personal story. The more authentic, amazing and relevant, the better. As newspapers and magazines continue to lay off thousands of reporters across the country there’s an even bigger demand for well-written stories. Have ready-to-run articles prepared to send off at a minutes notice will create a great relationship with papers. They may edit or rewrite parts of it, but you’ll get their attention.
Long Shelf Life
Leverage your exposure by putting yourself into situations where your marketing efforts have a LONG shelf life. Web radio shows are a great place to start. Email or call those who are looking for guest interviews. Don’t forget to make sure you tell the host that “if your line-up is already scheduled, I’d make a great filler-inner when someone has to cancel”. Those words alone will get you remembered.
Network With The Media In Your Niche
Maintain relationships with media contacts that cover your industry, even when you don’t have news for them. Check in with them every month or so and ask how you can help them as an expert in your field. Better yet, send them tips and insider news they might not otherwise have access to. Become a resource. Follow reporters’ stories and take time to read their articles and comment on them without pitching yourself. Develop a professional relationship where you can spark dialogues about your community. Then, when you do have news, it’s that much easier to get them to print it!
Be Outrageous
Be outrageous, or weird, or truly innovative and wacky. Reporters want to cover the unusual/wacky/even controversial. One article about your business can be worth thousands of dollars. Give them what they want, but make sure that there’s steak after the sizzle is gone. Once people are attracted to you, you want to offer them somethin
]Survey Your Customers
Reporters love numbers! It validates their story pitch to editors and piques the curiosity of their readers. So, look for surveys other companies have done on a national scale, and then conduct a survey with your customers and prospective customers to get a local angle to a national story. Most papers won’t look at a locally conducted survey unless it ties into a larger survey or is done by a major company. Compile the results, put them into a press release, and pitch to editors at your target publications. Write an article about it and post it as a downloadable PDF on your website. And of course, blog about it.
Leverage Existing Customers
Most companies do a poor job of leveraging existing customers to create new ones. If your company does events, give people a discount or free gift to bring (or just invite) a friend. If someone buys your product online, send them a coupon for the same item suggesting that they pass it on to someone they think will use it.

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Student Housing Real Estate Investing

Student Housing Real Estate Investing

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Customer and Investor Lead Generation

Customer and Investor Lead Generation

Developing programs to create a prospective customer or investor into a targeted, more precise, paying customer or active investor. Demand generation should include using any marketing tool that will help prospective customers and investors become targeted customers and investors moving them swiftly through the sales process.

A successful demand generation strategy such as direct mail, advertising online and off-line, trade shows, webcasts are very important but there are hundreds and thousands of other things that live within those categories that can contribute to successful lead generation campaigns and programs.

Building a Shareholder Base

When it comes time to build a shareholder or consumer base, businesses looking for financial help usually go to an angel.

book how to grow your business using digital marketing

FREE Ebook ON HOW TO GROW YOUR BUSINESS USING DEMAND GENERATION

At times it’s difficult to even reach an angel because they would like to see progress in a way to exit the deal down the line. If you’re looking for investments Capital if you’re looking to build a shareholder /consumer base. You have to be a self promoter. You must understand online marketing, Digital PR, outsource management,demand generation,  investor relations financial communications, and how to position yourself online to attract those that you want in your business, the goal is to bring those were relevant and useful to look at you, the goal is to find those with in your industry to take a look at you and start talking about you, you have to be tuned in to every aspect that is always changing online when it comes to online market and lead generation and to increase sales. You can raise money , create visibility for your brand increase consumer awareness all at the same time.

Building a sharehlder base is a lot like building a consumer base. First, You have to start with the basics. However, the basics are often overwhellmed by a millon other things to do when it comes to digital marketing.

Came across this article on how to buid an investor following on slideshare.

Investor Marketing Using Demand Generation Strategies by @PositiveStocks #demandgeneration #stocks http://t.co/Q5VjPPk711 via @SlideShare

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Investors invest in people …

Investors invest in people and their ability to make a company work. Ninety percent of investors I know would tell you that the “Executive Team” is one of the three most important factors in determining their investment decision.  Therefore, it is imperative that you (the entrepreneur) build a strong and balanced executive management team. However, this can be a huge challenge when you don’t have all benefits and cash that Corporate America has to offer – but it can be done.

Don’t underestimate the passion and desire people have to be part of a budding, exciting new opportunity. Most people live their lives in relative obscurity, taking the safe route because they simply don’t have the courage to do otherwise. These aspiring entrepreneurs long for a leader to say, “follow me and I’ll show you passion and the exhilaration of a life with a purpose.” Play on these emotions and ask them to follow you. If your passion is contagious, you’ll be surprised how many people will be willing to work with you just to experience the opportunity of greatness.

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Learn about investing….

Learn about investing….

Things to know about investing in crowdfunding offerings.

Risk

Investing in early-stage businesses is very risky. Most early-stage businesses fail. You should only invest an amount you can afford to lose completely without changing your lifestyle.

Cancellation

You can cancel your investment up to 48 hours before the deal deadline. After that, your investment will be final, and you will not be able to get your money back.

Limited Transfer

You will not be able to sell, trade, or transfer ownership of your investment for the 12 months following the investment. Even after 12 months, you may not be able to find anyone to buy your share of a company.

Limits

Crowdfunding law limits how much you can invest per year. These limits are based on your income and net worth. Nobody can invest more than $100,000 in a year.

Diversification

Crowdfunding investing is highly speculative and every investment may result in a loss. By investing small amounts across multiple companies, you can reduce your risk compared to a large investment in a single company.

Research

Do your own research. Read the documents provided by each company you plan on investing in. Get independent legal, accounting, financial advice. If you have any questions or need more information, ask the company.

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Evolution Of Industries

Evolution Of Industries

While VC’s seek the next hot thing, great returns will be realized from the evolution of existing industries.

https://docsend.com/view/h4amjs7

Builders VC, a San Francisco, CA- and Chicago, IL-based early stage venture capital firm, is to raise its first fund.

According to a regulatory form filed with the SEC, Builders VC Fund I, L.P., aims to raise $200m.

The document lists General partners Paul Lee and Jim Kim as people related to the offering. The other members of the investment team are Mark Percival (Investing Partner), Brett Sanders (Operating Partner) and Kathryn Saluke (Operating Partner).

According to the website, Builders VC backs entrepreneurs who combine courage, technical acumen and operational expertise to create transformative technology solutions to innovate antiquated industries, an approach called “The Evolution of Industries” summarized in a manifesto.0

The firm leverages a team of experts including 30 in-house engineers, enterprise sales personnel, performance marketers, and back office operations who work closely to provide support to portfolio companies and help them rapidly scale.

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financial communicators and investor relations professionals

Visit Positive Stocks Podcast On All Major Media Networks….

We work with financial communicators and investor relations professionals that are looking to drive retail and institutional investors by building investor lead generation funnels and online investor lead nurturing and scoring programs. 

We offer a free DEMO and our references are always available.

Please visit www.positivestocks.com for more information and a free consultation. 

Alan Armstrong
www.positivestocks.com
info@positivestocks.com

San Diego, CA

Visit Positive Stocks Podcast On All Major Media Networks….

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Public Company Directory- List of Public Companies

Public Company Directory – Create a List of Public Companies from the following public company directories.

http://www.otcmarkets.com/research/companyDirectory

http://www.tsx.com/listings/listing-with-us/listed-company-directory

find-investors

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Press

DOCASA, Inc. (DCSA) NEWS ALERT

DOCASA, Inc. (DCSA) Ever hear of a little coffee company called Starbucks? That "little Seattle-based coffee company" has grown by leaps and bounds since it was "just a small coffee roaster." Monday we're going to be taking a look at another player in one of the world's quickest growing niches in the UK, which also has a foothold in the space...and if you missed your opportunity to cash-in on Starbucks' ...
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Investor Influence Programs

www.investorinfluence.com When it comes time to build a shareholder base businesses looking for financial help usually go to an angel. At times it's difficult to even reach an angel because they would like to see progress in a way to exit the deal down the line. If you're looking for investment capital if you're looking to build a shareholder base. You have to be a self promoter. You must understand ...
Read More
Student Housing Real Estate Investing

Student Housing Real Estate Investing

Are you an #investor? @HubiluVenture is a publicly traded real estate company. Symbol $HBUVhttps://t.co/eZ8so9rHPf pic.twitter.com/naq4IecbgU — David Behrend (@DavidBehrendCEO) October 27, 2016 ...
Read More
Customer and Investor Lead Generation

Customer and Investor Lead Generation

Developing programs to create a prospective customer or investor into a targeted, more precise, paying customer or active investor. Demand generation should include using any marketing tool that will help prospective customers and investors become targeted customers and investors moving them swiftly through the sales process. A successful demand generation strategy such as direct mail, advertising online and off-line, trade shows, webcasts are very important but there are hundreds and thousands ...
Read More

Investors invest in people …

Investors invest in people and their ability to make a company work. Ninety percent of investors I know would tell you that the “Executive Team” is one of the three most important factors in determining their investment decision.  Therefore, it is imperative that you (the entrepreneur) build a strong and balanced executive management team. However, this can be a huge challenge when you don’t have all benefits and cash that ...
Read More
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Investor Relations – How We Build Investor Bases

We get other influencers, financial influencers to mention and promote – so we would first search on our platform for an influencer that has a captive investor audience-

See, investors listen to people that are experts within their industry, usually 3rd party publishers.

I wouldn’t want to say we could easily increase the average daily volume by 25-50% but it is doable if everything that’s broke first gets fixed..we can fix the issues within their online infrastructure that currently broken.

We could run a 30-90 day campaign….

100% compliant. We mention nothing about the financial conditions of the stock…our job is to get our clients in front of the specific investor community – those are the investors….

We manage social influencers as affiliates through our proprietary platform..

As long as it’s a good company we can take it on…

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Investor Marketing

Positive Stocks

Competition to attract new investors is intense and difficult.

As a result, successful companies are turning to demand generation strategies as a tool to attract new investors.

FreshBooks is offering a 30 day, unrestricted free trial to my listeners. To claim it, just go to www.freshbooks.com/phil  and enter Positive Phil in the “How Did You Hear About Us?” section.

Our Weekly Podcast will outline weekly fundings and feature companies looking for investors and investors looking for something positive to invest in.

Whether it‘s for yourself, your company, or your clients – if you want to make sure you have accurate investor awareness representation, this podcast will help.

We are focused on spotlighting interesting topics related to venture funding, positive companies, and industries that otherwise may be difficult to identify to contribute to greater transparency, exposure, and opportunity. 

We lay everything down in front of you and show you exactly what has to happen.


We’ll use math to show you how much investor traffic we can drive to your company and how that visibility converts into sales or investment dollars.

  www.positivestocks.com

OTC IHllLz9M Snip20160424_3 TSX KmhmBH1J_400x400 nasdaq_logo-660 Snip20160419_4 220px-NASDAQ.svg OTCQX-OTCQB-150x150 mini-logo-tsx-en.1447794061

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Digital Nomads Unite!

This company just raised $12M in Funding…

Take a look at this company….Remote Year, a startup that allows people to travel the world while working remotely, raised $12m in funding.

The round was led by Highland Capital Partners,  with participation from Jesse Middleton, co-founder of WeWork Labs (now at Flybridge) and Nate Blecharczyk, co-founder / CTO of Airbnb.

The company intends to use the funds to invest in infrastructure, programming, communities and team to improve the Remote Year experience.

Founded by Greg Caplan, Remote Year brings together a community of 75 professionals from across the globe to spend a year, working, travelling, and exploring 12 cities around the world. Spending one month in each city, the community aims to connect with local cultures and business ecosystems, forming borderless personal and professional relationships along the way.

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Investor Relations Video

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Investor Awareness Has Changed Dramatically

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Podcast “Positive Phil Show “ Reaches 100 Podcast Episode Milestone

Positive Business and Motivation Podcast at the Climbing To the Top of iTunes after 100 Daily Episodes

San Diego, CA, Sept 1 2016 –  After 3 months of positive daily shows. The Positive Phil Podcast has reached 100 episodes. “We have been blessed to be able to bring positive messages and encourage entrepreneurship across the globe.” stated host and producer, Positive Phil.

A top business and motivation podcast covers information relevant to finding your passion and entrepreneurship.The show combines listener questions with expert interviews. Positive Phil has interviewed some of the most accomplished people on the planet.And the overall theme is always about passion  and staying positive. 

The program primarily consists of interviews with positive people and thought leaders, as well as others in the social, business and entertainment community.  The show is produced by Positive Phil and a team located in San Diego, CA.

The Positive Podcast currently airs on iTunes, TuneIn, Stitcher, Spreaker, Soundcloud, on our official website, RSS feeds globally, and many more digital platforms! 

Listeners can subscribe to “The Positive Phil Show” through iTunes and stream the show for free at www.positivephilshow.com  

Itunes:

https://itun.es/i6h74YG  

Stitcher:

http://www.stitcher.com/podcast/positive-phil-3/the-positive-phil-show

Positive Phil Podcast

United States

888-385-6831

pr@positivephilshow.com

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73

Inexpensive Marketing and Investor Relations Strategies From Marketing Experts

Here are Some Great Pitches On Creative Marketing Strategies By Some Really Strong Marketing and PR Professionals.

CHECK THESE TIPS OUT


Co-Founder and Chief Marketing Officer of MedPilot. I also advise a major Interscope rapper/actor and the non profit Blue Star Families on Politics and Tech. Previously, I’ve worked at Digitas and the premier marketing firm Bully Pulpit Interactive, which was created by the digital marketers of Barack Obama’s 2008 presidential campaign.

Before we took in our recent round of funding, I was responsible for getting our name out there with virtually zero marketing budget. This was a much different experience then when I had millions of dollars at my disposal back in my ad agency days.

I was forced to get scrappy. Most of the things we did that are outlined below were completely free, which is always the right price.

Here are some of the things that worked:

  1. Post engaging content on your blog. Our blog was the foundation for all of our marketing. We used it to educate our audience on not just what we were up to as a company, but also to keep people informed with the market.
  2. Get your name out there through PR. You don’t need to hire an expensive PR agency to have articles written about you. Without spending a dollar, we’ve been featured in dozens of publications, including: Inc., AlleyWatch, Becker’s Hospital Review, American College of Cardiology, and Medcity News, etc. Also, make sure to respond to every HARO (Help a Reporter Out) request you can. We have received dozens of press pieces, including this one, by helping reporters who were looking for engaging content for their articles.
  3. Build an email list. Every time we talk to anyone along the entrepreneurial process we add them to our email list. This helps people stay up-to-date on what we’re up to. It’s absolutely critical to stay on people’s radar.
  4. Host an event. Who doesn’t like to socialize? Give people a fun excuse to learn about what you’re working on by putting together an event. Never hurts to offer free food, products, or most importantly booze to get people in the door. It’s a great way to secure a core group of evangelists.
  5. Network,network, network. We attend every event we can. Some events out there will try to charge you hundreds of dollars to get in. However, you’d be surprised how “flexible” they become on price if you reach out directly and pitch them on what you’re up to. You never know where you might meet your next investor, client, or co-founder.

 

Matt Buder Shapiro

Co-Founder, CMO

MedPilot Inc.

www.medpilot.com


  • Company: Petrina Hamm Fitness

I’ve generated leads a number of ways over the past 5 years an online fitness coach- referrals (a great free tool that’s within reach just with an ask), offering free challenges, short meal plans, crockpot dinner ideas but one of my favorite and most impactful has been through hosting giveaways. If you do it right by offering something up that your ideal clients would appreciate AND use a platform that requires social media shares for entry, chances are you won’t even need to spend a dime on advertising. It will go a lot of traction based on virtual word of mouth.

To keep it as low cost as possible, you could limit it to a service you provide or inventory you have on stock. There are a number of options out there to set one up. I’ve tried several and my favorite is gleam.io. There is a small cost involved ($39 USD per month to be precise) if you’d like to gather email as part of the entry process – which you absolutely should do if your point is to generate leads. If you simply want to increase social media likes/comments/shares, you can get by with free version. The paid version is IMHO worth the money.

It’s super easy to set one up and you can embed it within your blog or website (marketers who use FB pixels for advertising will find this a nifty feature for follow-up ad campaigns).

Petrina Hamm

Online Fitness Coach

petrinahammfitness.com


  • Company: Bowery Creative

 

Tailored customer journeys using autopilothq.com

There are no shortage tools and tactics and platforms meant to drive traffic to your website, but a lot of business owners overlook a far more important question: How do you keep the quality visitors engaged?

The answer, in my opinion, is to create tailored customer journeys. By that I mean; dynamic messaging that changes depending on the individual visitor’s prior interactions with your brand.

In the example of a car dealership, a first time website visitor should receive a completely different set of messaging than a visitor who has applied online for financing. This can obviously be done at the level of automated email replies, but the right tools can take it much further than that.

For example; returning visitors can be greeted by name with a chat box, be offered discount codes, be put on drip email campaigns based on their clicks and opens of previous emails, and even be sent physical mail of sms messages.

There are a number of tools available to streamline this process, but autopilothq.com is our tool of choice.

**** We are not affiliated with this product at all. This is a genuine endorsement. ****

BOWERY CREATIVE      

 www.bowerycreative.com


  • Company: Hollywood Connections PR
    I thought you might be interested in hearing from Claudia Montez, founder of Isabelle Grace Jewelry:

“Use social media and your email newsletter to give your social media followers and current customers fun deals they can get excited about. We connect with our current customer base by offering our e-newsletter subscribers exclusive JUST4ME discounts.  Every week, we put one of our pieces on a special JUST4ME discount and advertise it in our newsletter and to our social media followers. Not only has this resulted in new purchases from existing customers, but it has also helped us really grow our social media and newsletter followings!” – Claudia Montez, founder of IsabelleGraceJewelry.com

Claudia Montez is the founder of the Isabelle Grace Jewelry line that offers elegant, simple, unique, and customizable pieces inspired by the most important things in life: family, children, and love.

“At Isabelle Grace Jewelry we believe in the beauty and integrity of all of our handmade pieces.  All Isabelle Grace Jewelry pieces are made in the USA by local artisans using recycled metals whenever possible.  There is no assembly line; no mass production.  We are proud to be a part of your story- all jewelry is personalized to you; made consciously by us.” – Claudia Montez, founder Isabelle Grace Jewelry


 

Summary: Tips on how to market- creative strategies

We are in the era of the customer; it is a consumer world and companies have to gear up in order to stay visible.  Marketing strategies for your business can be financially costly and if not executed properly, can also have a negative effect on your company’s branding. So what can you do to be customer-centric without breaking the bank? Here is a guide to marketing strategies that work, some classics and some new perspectives:

1. Define your target market – This may be obvious to some, but many companies aren’t familiar with their client “personas”. Know who the people able and interested in buying your products or services are. This can be found through general market research of your industry, surveys or analytics pulled from your site visits. Once you know your demographic you will be able to concentrate on targeting just them. Correct usage of this information may put your marketing dollars to work more efficiently.

2.  Have a logo – Sounds like a no brainer, right? Many of our clients come to us to help push sales, but have never had a logo. Your logo should be relevant to the type of business you are and the business name. It should also contain colors that speak to your demographic. Either have your designer or yourself research the psychology of color and discuss how it can be integrated into the logo design. Lastly, be sure the design is clear and high quality as this is the image you will use for marketing collateral, website and all of the company’s branding.

3. Social Media – Posting to your company’s Facebook page isn’t enough anymore. Invest in ad buying on  platforms relevant to your clients. An underutilized platform is Pinterest; more and more people are purchasing items right from Pinterest with the help of rich pins and buyable pins. Rich pins works with a code that you add to your site, when someone pins the item it automatically displays price and where to purchase item. But better yet Pinterest also has buyable pins, this adds the “buy now” button right to the item on Pinterest. Pinterest also offer ad buys and analytics. Regardless of which platform your company uses, it is important you interact with consumers. We recommend a social media monitoring tool so you don’t miss an opportunity to engage.

4. Google Adwords – This is a great way to get your ad to relevant customers. What’s more is that you can start with any budget and you only pay when someone clicks on your ad. Adwords purchases are based on bids which can be capped to a specific daily budget or monitored and changed as needed depending on your goals. Companies can also advertise locally or globally, can track ads to see what ads/adwords are working and can change ads or try new adwords as needed. I strongly recommend working with an agency who can design ad, landing page(s) and beta test all ads to see what is yielding the best results. It is also important that you know your sales goals to better select your campaign type(s).

4. Landing pages and Websites – The most important thing is to be mobile responsive. How many people are waiting to get home or to the office to wait to check out a site or make a purchase? Make sure your website is mobile ready or responsive. Also, when consumers visit your website as a result of e-mail marketing or a social media ad, they want to see an extension of the marketing piece that brought them to your website. Ideally, all ads should lead to a landing page that contains only information relevant to the ads they clicked on. However, if your budget is limited to ad design and ad buys, focus on ensuring your website message correlates to your ads.  All of these steps will make it easy and inviting for the consumer to purchase your products or services, and remember to keep your shoppers safe.

5. Email campaign – Email campaigns are the most effective way to get your company and product in front of existing and new customers. One vital component to an email campaign is segmentation. Be strategic about who to send your campaign to; age, location and buying habits should be considered. Also, don’t be afraid to make the unsubscribe button more visible, this helps to only email those who are truly interested. Once you’ve established who to email, develop relevant content that is geared to your clients interests. Keep your message easy, short , direct and remember to always adhere to government marketing guidelines.

6. Start blogging – Blogging is a great marketing tool for business, it is also another opportunity to engage your customers and generate interests. Gone are the days when blogging was just used to chronicle personal journeys. So have fun with your blogs, create an interactive experience by providing relevant trainings, sharable content, quizzes and maybe even games.  It will drive traffic to your website, which can turn into leads, it is also very important for Search Engine Optimization.  Finally, it will build your reputation as a field expert in your industry. Remember to spread the word by posting links to each of your blog entry on all your Social Media accounts.

Written by: Veronica Cintron, CEO, V+R Digital Branding Agency, A Branding, Marketing and Web Agency.

www.vandrdigital.com


“We help your business thrive in a digital world.”


  • Company: Banzai

One great trick is to think of current websites that your users use to conduct their business. For example, when AirBnB was getting started, they needed a ton of listings. They would visit Craigslist posts for rental homes and contact the poster asking if they wanted to also share their listing for free on AirBnB. They were able to add thousands of properties using this strategy.


  • Company: Web Talent Marketing

I hope you are well. I am responding to the HARO request that you sent out earlier relative to creative social media, lead generation marketing strategies that are low budget, yet work.

Just in the event you were curious, I have been featured in numerous publications including AdAge, CIO, AMEX Open, Duct Tape Marketing, and others. I also have the pleasure of managing almost 20 search marketers who utilize many of these tactics to achieve success in the face of high budget competitors.

There are dozens of low cost tactics a business owner (or marketing department) can employ to reach target consumers online, but most require creativity, time, and subject matter expertise.

Think like your consumer. What sites do your consumers visit and what types of questions are they asking? Are you in HVAC? Then your consumers might be looking for helpful information related to the amount of money they could save by using Geo-Thermal heating vs. Electric heating. Consumers might turn to sites like Yahoo! Answers, Quora, or even the comments section of your local news outlets for expertise and providing them with that helpful information put your name/brand in front of them, as well as showcases your subject matter expertise.

You can replicate the same on your own website, by providing a piece of helpful content. The word blog is thrown around way too much online, but you basically need to create content that is helpful to your consumer base. Increasingly, consumers are typing questions vs. keywords into search engines and given the localized nature of search today, consumers in your area stand a potentially higher chance of seeing your content, thus making you more likely to obtain this upper funnel query.

Additional tactics that business owners (and marketers) could utilize to attract consumers are tactics like creating a checklist for consumers to follow. This includes items such as a budget checklist, buying guide, flooring calculator, etc..) These summarized lists make it easy for the non-expert to follow and when they experience something outside of their expertise, they already have heard of you and more likely to look to you to satisfy their needs.


I work with some of the countries top real estate agents and founders of Los Angeles #1 firm, The Agency, MAURICIO UMANSKY and BILLY ROSE. In just 4 years, they have caught the attention of some of America’s most recognizable properties, closing over $6.2 billion in transactions to date.

Mauricio and Billy set out to disrupt the traditional mold of selling homes by doing something no other real estate firm had ever done successfully- they built an in-house creative team that provides custom tailored marketing and sales strategies for buyers, sellers, developers and investors across the globe calling it THE AGENCY CREATIVE.

THIS video marketing their Playboy Mansion listing (the most expensive listing in America) was paired with a movie trailer, and marketing campaign.

The SOCIETY Group


Corinne and I’m a full time marketing freelancer based in San Francisco. I work with a lot of smaller, start-up brands such as 24 East and Chrome Industries who are of course extra mindful of budget and ROI.

My #1 cost effective tip? Partnerships! Building mutually beneficial relationships with complimentary brands amplifies awareness of all parties, providing each brand with unique content to publish through various outlets (social media, newsletters, blogs, etc.), eventually resulting in organic, loyal lead generation.

Please let me know if you’d be interested in further discussing, or if I can help any questions at all.

www.iroc.global


Company: JVM Design

Creative Director at a small design and marketing agency, JV Media Design (JVM).

Here’s a couple strategies we’ve used with our own clients. If you need any more input or information, just let me know.

Strategy 1 (works if you’ve got a physical product: The first step is to target the social channel where your audience is most likely to be. Next, engage your audience with a campaign that, on the surface, is all about them. For instance, create a “hack our product”. Yes, your product is in there, but it’s how the customer has found a creative way to use it. Take it a step further and allow interactive voting on the best hack with a price package at the end of the campaign.

Strategy 2 (works for any company): Tell your story. This is not something that will get you immediate leads, but it’s a sure fire way to infuse personality into your brand. Content you would create for this on-going campaign would be in the form of personal images (company culture, trips, volunteering, interacting with customers, etc.) and short stories (“That time when we did _______”). This is one of the more creative strategies we’ve used because it spills over into real life. It takes a brand, and makes it human, and fans react.

Creative Director http://www.jvmediadesign.com


Company: Walrus

 Sarah Hrusovsky and I work at Walrus (http://www.walrusnyc.com/), a NYC-based creative advertising agency that works with national brands including General Mills, Emergen-C (Pfizer), AMC, HBO, Pret a Manger, and Conde Nast, among others. I saw your post in HARO and wanted to share the following tips for creative marketing strategies from Deacon Webster, co-founder and chief creative officer at Walrus. 

Deacon specializes in helping clients – who are under mounting pressure to deliver ongoing content to consumers in the face of shrinking budgets – maximize their marketing dollars without sacrificing creative integrity. He recently gave a presentation on this very topic at Dig South, a tech and marketing festival in Charleston. Here’s a link to more info on his talk: http://bit.ly/1WGFXFH.

Deacon’s tips and bio are provided below. Please let me know if you can use his commentary or if you have any follow up questions.

Thanks in advance for considering! Look forward to your thoughts.

Best,

Sarah

Tips from Deacon Webster, co-founder and chief creative officer, Walrus:

Owned assets are a low budget’s best friend. Even if you don’t have any money, you still have your website, your emails, your packaging, and these can be powerful tools to get people talking, sharing and engaging with your brand. Think about how much love Snapple engendered simply by putting a clever message on the underside of their caps. Is your website the type of thing people might tell a friend about? Why couldn’t it be? What if your mission was to be send people emails so good, useful, entertaining, that everyone wanted to be on your mailing list lest they miss something amazing? If you have a store, even better, you have windows, napkins, signs, employees that all can be used to make the world fall in love with your brand, use them.

  • If you do have a little bit of money to spend, you can be VERY smart and targeted on Facebook. Trickle your spend in slowly and tweak your targeting until you get the lowest possible cost per action, and then you can turn on the tap. Keep an eye on it, if you overfish one pocket and your cost starts going up, stop and move to a new one. Don’t forget to make your creative memorable – Budweiser can afford to do boring ads because they’re paying for people to see it 50 times, but not every business has that luxury. Do something a little bit dangerous; your audience will appreciate and remember it.

Deacon Webster Bio: Deacon co-founded Walrus in 2005 with his wife, Frances, based on a mission to change the way the world feels about advertising by filling it with ideas that are smart, funny, and respect people’s time and intelligence. Under his leadership, Walrus has had triple digit growth and was named the 2012 “Northeast Small Agency of the Year” by Advertising Age. The agency’s work has been recognized by top industry awards including the One Show, D&AD, Cannes Lions, Art Directors Club, Communication Arts, Clios and Effies, and Advertising Age called Walrus’ “Expense-a-Steak” campaign for New York steakhouse Maloney & Porcelli “one of the cleverest ideas we have seen in 24 years of ad reviewing.” Prior to Walrus, Deacon was the Chief Creative Officer at New York City-based advertising agency Mad Dogs & Englishmen, the same agency at which he began his career as a junior copywriter in 1995. He quickly moved up the ranks and opened the agency’s San Francisco office, where he oversaw the creative department, before moving back to run the New York office. Deacon graduated from the Newhouse School of Communications at Syracuse University.

www.walrusnyc.

Walrus on Facebook | LinkedIn | Twitter | Instagram


Company: The A Group

Pitch Title: Creative Marketing Tips for Tight Budgets

CEO and founder of Nashville-based marketing agency, The A Group‘s, Maurilio Amorim.

Since the agency provides marketing services for many nonprofit clients (who frequently work on tight marketing budgets!), Maurilio is always looking for cost-effective alternatives to traditional marketing strategies. Here are some of his tips for thinking outside of the standard marketing tool box and getting results through cost-effective strategies. If you have any questions or need anything else, don’t hesitate to ask. Happy to help!

Lead generation Develop Premium Content: Premium content is great because it’s acquisition without hard costs — it does take time and energy from team members, but if you have that in house, you can do it for basically free.. Some great premium content ideas include video resources, white papers, articles, worksheets and downloads. Create a few solid pieces of premium content (it doesn’t have to be a lot; even four to five pieces can be enough to get you started).  Promote each relevant premium pieces at the bottom of your blog posts with a designed call-to-action and link the call-to-action to a landing page where you require an email to download the content.

    • If someone likes what you have to say in your blog, chances are they’re going to want to hear more from you – and if they’re just checking you out, they’re going to be much more likely to download content than to contact you or make a purchase.
    • You’ll be amazed at how many more leads you generate with premium content than with just a blog. Blogger and Influencer Outreach: Promote your content, product or service using blogger outreach and influencer marketing. This adds credibility to your brand, but also gets external eyeballs on your organization! Even if you only have 10 people download a resource for free and those 10 do a blog post or social media post—that can have a myriad of benefits. Just be careful that you are building relationships with these influencers and not asking for one-off favors. The relationship between you and the influencer should be mutually beneficial.   Cultivate Leads: Once you capture contact information, do something with it! Create automated email workflows and email series  designed to introduce your organization and provide more related resources before putting a new contact in your regular communications stream. And the best part: their are affordable email marketing service providers (Mailchimp is a great example) that have this functionality included!  Advertising Pay-Per-Click: Advertising doesn’t have to cost an arm and a leg. If you’re not already using pay-per-click advertising, now’s the time to start. Pay-per-click campaigns are huge because you can get in the game with much lower ad budgets and only pay for results!
  • Retargeting Campaigns: If you’re already running pay-per-click ads, try retargeting. We’ve all seen the creepy ads that keep appearing on every website after we’ve viewed a product or service. These aren’t the result of voodoo magic. Retargeting is easy to add to your Google campaign through a basic line of code. And while it can feel invasive sometimes, it is effective. How often do you buy the first time you visit a site, especially if you are just beginning to do research about what’s available in the market? It’s critical to stay top of mind after someone has left your site and provide friendly reminders of their interest in you. Social Media  Social Media Contests– people LOVE giveaways. Whether it’s a free week of camp or summer vacation, product samples, an iPad or a gift card, social media contests can be a great way to drive engagement but also push people towards your website or a landing page where you can then capture their contact info! We’ve seen our clients hold contests for free giveaways and receive hundreds of signups in the first 24 hours. Don’t underestimate the power of a free giveaway to generate leads or even drive further engagement with your existing audience.    Stop Boosting Every Boost: We need to start thinking of boosting posts the same way we think of blanket marketing: old, outdated and ineffective. Facebook has incredible targeting options and capabilities. Use them! Instead of boosting every Facebook post (even $5 here and there ads up), choose a specific time of year to focus your social media ad dollars on and target your desired customer. If you know your customers are buying products at Christmas, beginning to looking for summer activities in February, or an organization to donate to at the end of the year, focus your ad spending on that time.  Don’t spend a fortune doing blanket marketing when you can focus your ad dollars to reach niche audiences with highly targeted messages who can move the needle in big ways!  

Please attribute all commentary from Holly Pavlika, SVP of Marketing & Content at Collective Bias:

“Incentivized learning is a great way to engage employees in marketing efforts, whether it involves selling products externally or increasing participation in internal trainings. Who would have thought puzzles and games would work as an incentive for professional development, but in our experience, employees will time out of their days to read and take the quizzes. At Collective Bias, we incentivized Grovo video trainings by creating a contest between our internal teams. Team with the highest video view count won a catered breakfast, and the individual with the highest accuracy quiz score (which you complete post-video training) received points towards company swag. This effort ensured that staff was not only educated on our latest initiatives, but it also served a fun alternative to the traditional marketing channels we use when deploying messaging.”


Here’s an interview I recently gave for Huffington Post: The Creative Genius Behind Ridiculously Viral Marketing Stunts

A couple viral stunts I did this past year:

– http://observer.com/2015/09/the-first-netflix-and-chill-festival-is-happening-and-the-pope-might-attend/

– http://www.buzzfeed.com/davidmack/shot-on-iphone#.ujZvgMGDnl


  • Company: 80/20 Records
  • Phone: 480-205-3575

Sometimes the best marketing strategy is when you can rally your peers to share your message.  For my business, an independent record label, we wanted to increase the number of Facebook likes from 400 to 2,000 in a month.  To encourage my team as well as our artists to reach this goal I made a friendly bet, if we could reach 2,000 within a month that I would dye my hair blue!  To give some background I’ve never dyed my hair any color before let alone blue.

We started the contest with fairly promising results however the overall increase wasn’t reaching the necessary milestones.  To help I’ve invested $200 in Facebook ads spread throughout the month.  This resulted in 400 additional likes however it was enough of a bump to keep the team motivated.  Sure enough at midnight on the final day we reached just over 2,000 likes.

Not only was the goal met, but keeping my word I did dye my hair completely blue and filmed the entire process with images.  This made great content for our social media in the upcoming month!

Michael Zimmerlich, President of 80/20 Records


Persado goes way beyond A/B testing by using machine learning to find the best combination of words, emotions formatting and more to inspire customers to act—whether that’s through a display ad or an email subject line. (To see Persado in action, you can see a great Black Friday interactive example here.)

Persado marketing inspires action with language created by machine learning technology, eliminating the random process behind traditional message creation. Persado arms organizations and individuals with “smart content” that maximizes the efficacy of communication with any audience at scale, while delivering unique insight into the specific triggers that drive action.

Persado is making waves in data science and marketing technology. To date, cognitive content has helped deliver $1 billion of incremental revenue for more than 200 of the world’s leading brands, including Microsoft, Verizon and Citi. Persado recently closed a $30 million Series C funding round and appointed Greg Dale, formerly of comScore, as Chief Operating Officer.


Whether you are on Facebook Live, Blab, Periscope or Snapchat, video allows your audience to have a behind the scenes, intimate experience with you. As Cision already has a big following on Facebook, we decided to give Facebook Live a try. What’s more? Facebook controls the reach of Live broadcasts through the news feed ranking algorithm, as with all organic posts. Translation: the reach is unreal.

Cision’s first Facebook Live video had 20 (yes, 20!) times more reach than our regular posts. Because of Facebook’s new algorithm, Facebook Live videos get more reach.. More reach = more brand awareness! Since our first live video on Facebook, our live video reach is now 40 times more than our regular posts.

Live video is free. It’s easy to use, and your fans will love it. Not sure what to live stream? Take a look at what you’re already doing and see how you can use live video to amplify it. Our VP of Product, Heidi Sullivan, is a host on a podcast called Influence Pros. I decided to interview her and ask her all about the podcast as a way to a) teach our audience about influencer marketing and b) promote her podcast. We have also live streamed a presentation in our Chicago HQ, gave a tour of our Chicago HQ and did another live stream about a recent tipsheet that our content team produced. Pro tip: Create a calendar of events that you will be live streaming, and then post across your owned social channels to let your fans know when and where you’ll be live. It will help boost your audience numbers!

Live video is a great way to amplify things that your team is already working on. Not sure if it’s for you? Test, test, test! In our most recent Facebook Live, we talked all about our tipsheet that went out earlier this month. I created a custom URL for the tipsheet to see if people clicked on it from the post. Give it a go! You’ll be blown away by the engagement and reach.

Power Your Story.


  • Company: Translation Services 365

Favorite Marketing Strategies

Andrew Reeves and I am the founder and CEO of Luxe Translation Services. My favorite marketing strategy is “refer a friend” programs. The beauty of such programs is that they are risk-free. Many marketing programs cost the business owner an upfront fee, and the marketing may or may not pay off. With “refer a friend” programs, there are no upfront costs. Here is how it works: The business offers anyone who refers a friend a reward. The reward could be anything, it could be a 10% discount or a cash reward or something of intrinsic value. The reward is given only if the friend signs up, so the business is shielded from financial risk. I market my business this way and it has been successful. I have approached local businesses and offered them 8% of every order that I receive through their referrals, and this has been highly successful. It is a win-win situation for everybody, and it requires zero budget. Another low-budget marketing strategy is having a app for your business. This is something I learned from coffee shops. Apps are really hot not and everyone who has a smart phone wants to try a new app. If your business offers a point for every dollar spent, you can encourage people to keep coming back. You can also capture people’s email addresses through such apps and send them promotional offers. – My name: Andrew Reeves – My Company: Luxe Translation Services – My website: http://www.luxetranslation.com


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